Index by author
01 September 2003; volume 43, issue 3
B
Brunel, Frédéric F.
- You have accessMessage order effects and gender differences in advertising persuasionFrédéric F. Brunel, Michelle R. NelsonJournal of Advertising Research Sep 2003, 43 (3) 330-342; DOI: 10.2501/JAR-43-3-330-342
D
Dahl, Darren W.
- You have accessDoes It Pay to shock?Darren W. Dahl, Kristina D. Frankenberger, Rajesh V. ManchandraJournal of Advertising Research Sep 2003, 43 (3) 268-280; DOI: 10.2501/JAR-43-3-268-280
Danaher, Peter J.
- You have accessFactors Affecting Online Advertising Recall: A Study of StudentsPeter J. Danaher, Guy W. MullarkeyJournal of Advertising Research Sep 2003, 43 (3) 252-267; DOI: 10.2501/JAR-43-3-252-267
Dobie, Kathryn
- You have accessTime Versus Pause Manipulation in communications directed to the young adult population: does it matter?Carol Murphey Megehee, Kathryn Dobie, James GrantJournal of Advertising Research Sep 2003, 43 (3) 281-292; DOI: 10.2501/JAR-43-3-281-292
F
Frankenberger, Kristina D.
- You have accessDoes It Pay to shock?Darren W. Dahl, Kristina D. Frankenberger, Rajesh V. ManchandraJournal of Advertising Research Sep 2003, 43 (3) 268-280; DOI: 10.2501/JAR-43-3-268-280
G
Grant, James
- You have accessTime Versus Pause Manipulation in communications directed to the young adult population: does it matter?Carol Murphey Megehee, Kathryn Dobie, James GrantJournal of Advertising Research Sep 2003, 43 (3) 281-292; DOI: 10.2501/JAR-43-3-281-292
H
Harris, Mary Ann
- You have accessGender and e-commerce: an exploratory studyShelly Rodgers, Mary Ann HarrisJournal of Advertising Research Sep 2003, 43 (3) 322-329; DOI: 10.2501/JAR-43-3-322-329
M
Manchandra, Rajesh V.
- You have accessDoes It Pay to shock?Darren W. Dahl, Kristina D. Frankenberger, Rajesh V. ManchandraJournal of Advertising Research Sep 2003, 43 (3) 268-280; DOI: 10.2501/JAR-43-3-268-280
Mandhachitara, Rujirutana
- You have accessEstimating advertising effects on sales in a competitive settingBoonghee Yoo, Rujirutana MandhachitaraJournal of Advertising Research Sep 2003, 43 (3) 310-321; DOI: 10.2501/JAR-43-3-310-321
Martin, Brett A. S.
- You have accessEmail Advertising: ExploratoryBrett A. S. Martin, Joel Van Durme, Mika Raulas, Marko MerisavoJournal of Advertising Research Sep 2003, 43 (3) 293-300; DOI: 10.2501/JAR-43-3-293-300
Megehee, Carol Murphey
- You have accessTime Versus Pause Manipulation in communications directed to the young adult population: does it matter?Carol Murphey Megehee, Kathryn Dobie, James GrantJournal of Advertising Research Sep 2003, 43 (3) 281-292; DOI: 10.2501/JAR-43-3-281-292
Merisavo, Marko
- You have accessEmail Advertising: ExploratoryBrett A. S. Martin, Joel Van Durme, Mika Raulas, Marko MerisavoJournal of Advertising Research Sep 2003, 43 (3) 293-300; DOI: 10.2501/JAR-43-3-293-300
Mullarkey, Guy W.
- You have accessFactors Affecting Online Advertising Recall: A Study of StudentsPeter J. Danaher, Guy W. MullarkeyJournal of Advertising Research Sep 2003, 43 (3) 252-267; DOI: 10.2501/JAR-43-3-252-267
N
Nelson, Michelle R.
- You have accessMessage order effects and gender differences in advertising persuasionFrédéric F. Brunel, Michelle R. NelsonJournal of Advertising Research Sep 2003, 43 (3) 330-342; DOI: 10.2501/JAR-43-3-330-342
R
Raulas, Mika
- You have accessEmail Advertising: ExploratoryBrett A. S. Martin, Joel Van Durme, Mika Raulas, Marko MerisavoJournal of Advertising Research Sep 2003, 43 (3) 293-300; DOI: 10.2501/JAR-43-3-293-300
Rodgers, Shelly
- You have accessGender and e-commerce: an exploratory studyShelly Rodgers, Mary Ann HarrisJournal of Advertising Research Sep 2003, 43 (3) 322-329; DOI: 10.2501/JAR-43-3-322-329
V
Van Durme, Joel
- You have accessEmail Advertising: ExploratoryBrett A. S. Martin, Joel Van Durme, Mika Raulas, Marko MerisavoJournal of Advertising Research Sep 2003, 43 (3) 293-300; DOI: 10.2501/JAR-43-3-293-300
W
Wansink, Brian
- You have accessDeveloping a cost-effective brand loyalty programBrian WansinkJournal of Advertising Research Sep 2003, 43 (3) 301-309; DOI: 10.2501/JAR-43-3-301-309
Y
Yoo, Boonghee
- You have accessEstimating advertising effects on sales in a competitive settingBoonghee Yoo, Rujirutana MandhachitaraJournal of Advertising Research Sep 2003, 43 (3) 310-321; DOI: 10.2501/JAR-43-3-310-321