Index by author
01 July 2002; volume 42, issue 4
A
Aiken, Damon
- You have accessAre You Old School?Ajay Sukhdial, Damon Aiken, Lynn KahleJournal of Advertising Research Jul 2002, 42 (4) 71-81; DOI: 10.2501/JAR-42-4-71-81
B
Barnard, Neil
- You have accessBrand Advertising As Creative PublicityAndrew Ehrenberg, Neil Barnard, Rachel Kennedy, Helen BloomJournal of Advertising Research Jul 2002, 42 (4) 7-18; DOI: 10.2501/JAR-42-4-7-18
Bloom, Helen
- You have accessBrand Advertising As Creative PublicityAndrew Ehrenberg, Neil Barnard, Rachel Kennedy, Helen BloomJournal of Advertising Research Jul 2002, 42 (4) 7-18; DOI: 10.2501/JAR-42-4-7-18
E
Ehrenberg, Andrew
- You have accessBrand Advertising As Creative PublicityAndrew Ehrenberg, Neil Barnard, Rachel Kennedy, Helen BloomJournal of Advertising Research Jul 2002, 42 (4) 7-18; DOI: 10.2501/JAR-42-4-7-18
Ephron, Erwin
- You have accessMedia Scheduling and Carry-over Effects:Erwin Ephron, Colin McDonaldJournal of Advertising Research Jul 2002, 42 (4) 66-70; DOI: 10.2501/JAR-42-4-66-70
K
Kahle, Lynn
- You have accessAre You Old School?Ajay Sukhdial, Damon Aiken, Lynn KahleJournal of Advertising Research Jul 2002, 42 (4) 71-81; DOI: 10.2501/JAR-42-4-71-81
Kennedy, Rachel
- You have accessBrand Advertising As Creative PublicityAndrew Ehrenberg, Neil Barnard, Rachel Kennedy, Helen BloomJournal of Advertising Research Jul 2002, 42 (4) 7-18; DOI: 10.2501/JAR-42-4-7-18
Kusumoto, Kazuya
- You have accessAffinity-based Media selectionKazuya KusumotoJournal of Advertising Research Jul 2002, 42 (4) 54-65; DOI: 10.2501/JAR-42-4-54-65
M
McDonald, Colin
- You have accessMedia Scheduling and Carry-over Effects:Erwin Ephron, Colin McDonaldJournal of Advertising Research Jul 2002, 42 (4) 66-70; DOI: 10.2501/JAR-42-4-66-70
P
Peltier, James W.
- You have accessLeveraging Customer Information to Develop Sequential Communication Strategies:James W. Peltier, John A. Schibrowsky, Don E. SchultzJournal of Advertising Research Jul 2002, 42 (4) 23-41; DOI: 10.2501/JAR-42-4-23-41
S
Schibrowsky, John A.
- You have accessLeveraging Customer Information to Develop Sequential Communication Strategies:James W. Peltier, John A. Schibrowsky, Don E. SchultzJournal of Advertising Research Jul 2002, 42 (4) 23-41; DOI: 10.2501/JAR-42-4-23-41
Schultz, Don E.
- You have accessLeveraging Customer Information to Develop Sequential Communication Strategies:James W. Peltier, John A. Schibrowsky, Don E. SchultzJournal of Advertising Research Jul 2002, 42 (4) 23-41; DOI: 10.2501/JAR-42-4-23-41
Stern, Barbara B.
- You have accessThe Importance of Being Ernest:Barbara B. SternJournal of Advertising Research Jul 2002, 42 (4) 19-22; DOI: 10.2501/JAR-42-4-19-22
Sukhdial, Ajay
- You have accessAre You Old School?Ajay Sukhdial, Damon Aiken, Lynn KahleJournal of Advertising Research Jul 2002, 42 (4) 71-81; DOI: 10.2501/JAR-42-4-71-81
Y
Young, Charles
- You have accessBrain Waves, Picture Sorts®, and Branding MomentsCharles YoungJournal of Advertising Research Jul 2002, 42 (4) 42-53; DOI: 10.2501/JAR-42-4-42-53