Index by author

01 July 2002; volume 42, issue 4

  1. Aiken, Damon

    1. Are You Old School?
      Ajay Sukhdial, Damon Aiken, Lynn Kahle
      Journal of Advertising Research Jul 2002, 42 (4) 71-81; DOI: 10.2501/JAR-42-4-71-81

  2. Barnard, Neil

    1. Brand Advertising As Creative Publicity
      Andrew Ehrenberg, Neil Barnard, Rachel Kennedy, Helen Bloom
      Journal of Advertising Research Jul 2002, 42 (4) 7-18; DOI: 10.2501/JAR-42-4-7-18

  3. Bloom, Helen

    1. Brand Advertising As Creative Publicity
      Andrew Ehrenberg, Neil Barnard, Rachel Kennedy, Helen Bloom
      Journal of Advertising Research Jul 2002, 42 (4) 7-18; DOI: 10.2501/JAR-42-4-7-18

  4. Ehrenberg, Andrew

    1. Brand Advertising As Creative Publicity
      Andrew Ehrenberg, Neil Barnard, Rachel Kennedy, Helen Bloom
      Journal of Advertising Research Jul 2002, 42 (4) 7-18; DOI: 10.2501/JAR-42-4-7-18

  5. Ephron, Erwin

    1. Media Scheduling and Carry-over Effects:
      Erwin Ephron, Colin McDonald
      Journal of Advertising Research Jul 2002, 42 (4) 66-70; DOI: 10.2501/JAR-42-4-66-70

  6. Kahle, Lynn

    1. Are You Old School?
      Ajay Sukhdial, Damon Aiken, Lynn Kahle
      Journal of Advertising Research Jul 2002, 42 (4) 71-81; DOI: 10.2501/JAR-42-4-71-81

  7. Kennedy, Rachel

    1. Brand Advertising As Creative Publicity
      Andrew Ehrenberg, Neil Barnard, Rachel Kennedy, Helen Bloom
      Journal of Advertising Research Jul 2002, 42 (4) 7-18; DOI: 10.2501/JAR-42-4-7-18

  8. Kusumoto, Kazuya

    1. Affinity-based Media selection
      Kazuya Kusumoto
      Journal of Advertising Research Jul 2002, 42 (4) 54-65; DOI: 10.2501/JAR-42-4-54-65

  9. Mcdonald, Colin

    1. Media Scheduling and Carry-over Effects:
      Erwin Ephron, Colin McDonald
      Journal of Advertising Research Jul 2002, 42 (4) 66-70; DOI: 10.2501/JAR-42-4-66-70

  10. Peltier, James W.

    1. Leveraging Customer Information to Develop Sequential Communication Strategies:
      James W. Peltier, John A. Schibrowsky, Don E. Schultz
      Journal of Advertising Research Jul 2002, 42 (4) 23-41; DOI: 10.2501/JAR-42-4-23-41
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