Index by author

01 May 2000; volume 40, issue 3

  1. Bailey, Scott E

    1. Customer/Brand Loyalty in an Interactive Marketplace
      Don E Schultz, Scott E Bailey
      Journal of Advertising Research May 2000, 40 (3) 41-52; DOI: 10.2501/JAR-40-3-41-52

  2. Besser, Donna

    1. Recall, Liking, and Creativity in TV Commercials: A New Approach
      Gerald Stone, Donna Besser, Loran E Lewis
      Journal of Advertising Research May 2000, 40 (3) 7-18; DOI: 10.2501/JAR-40-3-7-18

  3. Edwards, Steven M

    1. Teens' Use of Traditional Media and the Internet
      Carrie La Ferle, Steven M Edwards, Wei-Na Lee
      Journal of Advertising Research May 2000, 40 (3) 55-65; DOI: 10.2501/JAR-40-3-55-65

  4. La Ferle, Carrie

    1. Teens' Use of Traditional Media and the Internet
      Carrie La Ferle, Steven M Edwards, Wei-Na Lee
      Journal of Advertising Research May 2000, 40 (3) 55-65; DOI: 10.2501/JAR-40-3-55-65

  5. Lee, Wei-Na

    1. Teens' Use of Traditional Media and the Internet
      Carrie La Ferle, Steven M Edwards, Wei-Na Lee
      Journal of Advertising Research May 2000, 40 (3) 55-65; DOI: 10.2501/JAR-40-3-55-65

  6. Lewis, Loran E

    1. Recall, Liking, and Creativity in TV Commercials: A New Approach
      Gerald Stone, Donna Besser, Loran E Lewis
      Journal of Advertising Research May 2000, 40 (3) 7-18; DOI: 10.2501/JAR-40-3-7-18

  7. Low, George S.

    1. Correlates of Integrated Marketing Communications
      George S. Low
      Journal of Advertising Research May 2000, 40 (3) 27-39; DOI: 10.2501/JAR-40-3-27-39

  8. Mehta, Abhilasha

    1. Advertising Attitudes and Advertising Effectiveness
      Abhilasha Mehta
      Journal of Advertising Research May 2000, 40 (3) 67-72; DOI: 10.2501/JAR-40-3-67-72

  9. Schultz, Don E

    1. Customer/Brand Loyalty in an Interactive Marketplace
      Don E Schultz, Scott E Bailey
      Journal of Advertising Research May 2000, 40 (3) 41-52; DOI: 10.2501/JAR-40-3-41-52

  10. Stone, Gerald

    1. Recall, Liking, and Creativity in TV Commercials: A New Approach
      Gerald Stone, Donna Besser, Loran E Lewis
      Journal of Advertising Research May 2000, 40 (3) 7-18; DOI: 10.2501/JAR-40-3-7-18
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