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Pharmaceutical and Healthcare

  • You have access
    How Direct-to-Consumer Advertising for Prescription Drugs Affects Consumers' Welfare
    Prokriti Mukherji, Ramkumar Janakiraman, Shantanu Dutta, Surendra Rajiv
    Journal of Advertising Research Mar 2017, 57 (1) 94-108; DOI: 10.2501/JAR-2016-050
  • You have access
    Do Consumers Avoid Watching Over-the-Counter Drug Advertisements?
    Jisu Huh, Denise E. Delorme, Leonard N. Reid
    Journal of Advertising Research Dec 2015, 55 (4) 401-415; DOI: 10.2501/JAR-2015-022
  • You have access
    Do Korean-Americans View Drug Advertisements Differently Than Non-Hispanic White Americans?
    Jisu Huh, Denise E. Delorme, Leonard N. Reid, Junga Kim
    Journal of Advertising Research Sep 2014, 54 (3) 332-345; DOI: 10.2501/JAR-54-3-332-345
  • You have access
    Rx for Brand Consistency
    Kim Saxton
    Journal of Advertising Research Jun 2011, 51 (2) 380-393; DOI: 10.2501/JAR-51-2-380-393
  • You have access
    The Ethical Aspects of Direct to Consumer Advertising of Prescription Drugs in the United Kingdom: Physician versus Consumer Views
    Jon Reast, Dayananda Palihawadana, Haseeb Shabbir
    Journal of Advertising Research Sep 2008, 48 (3) 450-464; DOI: 10.2501/S0021849908080458
  • You have access
    Direct-to-Consumer Advertising and Its Effect on Prescription Requests
    Angela Hausman
    Journal of Advertising Research Mar 2008, 48 (1) 42-56; DOI: 10.2501/S0021849908080070
  • You have access
    Direct-to-Consumer Pharmaceutical Advertising: Building and Testing a Model for Advertising Effectiveness
    Rick T. Wilson, Brian D. Till
    Journal of Advertising Research Sep 2007, 47 (3) 270-282; DOI: 10.2501/S0021849907070304
  • You have access
    Media and message effects on DTC prescription drug print advertising awareness
    Martin S. Roth
    Journal of Advertising Research Jun 2003, 43 (2) 180-193; DOI: 10.2501/JAR-43-2-180-193

Topics

  • Celebrity endorsement (17)
  • Mobile (18)
  • Multicultural (17)
  • Pharmaceutical and Healthcare (8)
  • Social media (23)
  • Television (27)
  • Neuromarketing (12)
  • Shopper insights (12)
  • Sponsorship (9)

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