Pharmaceutical and Healthcare

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How Direct-to-Consumer Advertising for Prescription Drugs Affects Consumers' Welfare
Prokriti Mukherji, Ramkumar Janakiraman, Shantanu Dutta, Surendra Rajiv

Journal of Advertising Research Mar 2017, 57 (1) 94-108; DOI: 10.2501/JAR-2016-050
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Do Consumers Avoid Watching Over-the-Counter Drug Advertisements?
Jisu Huh, Denise E. Delorme, Leonard N. Reid

Journal of Advertising Research Dec 2015, 55 (4) 401-415; DOI: 10.2501/JAR-2015-022
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Do Korean-Americans View Drug Advertisements Differently Than Non-Hispanic White Americans?
Jisu Huh, Denise E. Delorme, Leonard N. Reid, Junga Kim

Journal of Advertising Research Sep 2014, 54 (3) 332-345; DOI: 10.2501/JAR-54-3-332-345
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Rx for Brand Consistency
Kim Saxton

Journal of Advertising Research Jun 2011, 51 (2) 380-393; DOI: 10.2501/JAR-51-2-380-393
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The Ethical Aspects of Direct to Consumer Advertising of Prescription Drugs in the United Kingdom: Physician versus Consumer Views
Jon Reast, Dayananda Palihawadana, Haseeb Shabbir

Journal of Advertising Research Sep 2008, 48 (3) 450-464; DOI: 10.2501/S0021849908080458
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Direct-to-Consumer Advertising and Its Effect on Prescription Requests
Angela Hausman

Journal of Advertising Research Mar 2008, 48 (1) 42-56; DOI: 10.2501/S0021849908080070
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Direct-to-Consumer Pharmaceutical Advertising: Building and Testing a Model for Advertising Effectiveness
Rick T. Wilson, Brian D. Till

Journal of Advertising Research Sep 2007, 47 (3) 270-282; DOI: 10.2501/S0021849907070304
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Media and message effects on DTC prescription drug print advertising awareness
Martin S. Roth

Journal of Advertising Research Jun 2003, 43 (2) 180-193; DOI: 10.2501/JAR-43-2-180-193

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