Digital communication encourages individuals and marketers to share information easily
and spread electronic word of mouth (e-WOM). Yet, many people may find it difficult to judge …

Purpose The nature of digital media channels are important factors in explaining consumers’
behavior over the Web, and specifically on social network sites (SNS). The purpose of this …

Purpose Despite the extensive academic interest in electronic word of mouth (eWOM)
communication, consumer attitudes toward eWOM communication have been neglected. The …

The current research explores whether the often-used depiction of foods in motion both on
packaging and in marketing campaigns helps improve consumer judgments of food products. …

In a joint effort to fight the COVID-19 pandemic, Apple Inc. and Google Inc. recently partnered
to develop a contact tracing technology, inspired by the DP-3T and TCN protocols, to help …

… Past research has shown that eWOM engagement is driven by social capital (Gvili and Levy
Citation… Yaniv Gvili Yaniv Gvili is a senior lecturer of marketing at the School of Business …

Marketers increasingly integrate social commerce into their business activities and
encourage users to share brand-related content. The present research investigates the role of …

… measured on a bi-dimensional scale developed by Gvili and Levy [14]. This scale measures
… Attitudes toward eWOM shared with DC were measured using a scale adapted from Gvili …

… Consumer engagement in digital settings is highly depended on the platform (Gvili and Levy
… Yaniv Gvili is an assistant professor of marketing at the School of Business Administration of …

Purpose The present research examines the relationship between personality of social
network site (SNS) users and the perceived value of the information they seek. Building on the …