Addressing inconsistent results in the literature, the conceptual framework that the authors
develop proposes that the consumer's motivational orientation moderates the effect of the …

Purpose – Online social media are dramatically changing the ways in which firms and their
consumers interact. The purpose of this paper is to analyze the role of social media platforms …

… Velitchka Kaltcheva, University of Florida Barton Weitz, University of Florida …

This research examines the effects of social media brand–consumer interactions on three
types of customer value: customer lifetime value (CLV), customer influencer value (CIV) and …

Modified Vaccinia Ankara (MVA) is a highly attenuated poxvirus vector that is widely used to
develop vaccines for infectious diseases and cancer. We demonstrate the construction of a …

Background. It has been reported that cytomegalovirus (CMV) pp65-specific T cells can
protect hematopoietic cell transplant (HCT) recipients from CMV complications. Two candidate …

Purpose – The authors apply Alan P. Fiske's relational models framework to customers'
engagement with service firms – specifically, they propose that customers who hold different …

Background COH04S1, a synthetic attenuated modified vaccinia virus Ankara vector co-expressing
SARS-CoV-2 spike and nucleocapsid antigens, was tested for safety and …

Service failures can have a damaging impact on company profitability. Prior research
demonstrates that robust relationships with customers may mitigate the negative impact of a …

Generating antitumor responses through the inhibition of tumor-derived immune suppression
represents a promising strategy in the development of cancer immunotherapeutics. Here, …