Brand personality structures in the United States and Korea: Common and culture‐specific factors
Y Sung, SF Tinkham - Journal of consumer psychology, 2005 - Wiley Online Library
The symbolic meaning of commercial brands (often called brand personality) can represent
the values and beliefs of a culture. When a set of global brands were rated on the same …
the values and beliefs of a culture. When a set of global brands were rated on the same …
In the pages of Ms.: Sex role portrayals of women in advertising
JH Ferguson, PJ Kreshel, SF Tinkham - Journal of Advertising, 1990 - Taylor & Francis
The stated advertising policy of Ms. magazine precludes the acceptance of advertisements
for products that are “harmful” or advertisements that are insulting to women. This study …
for products that are “harmful” or advertisements that are insulting to women. This study …
Kids these days: Examining differences in political uses and gratifications, internet political participation, political information efficacy, and cynicism on the basis of age
R Weaver Lariscy, SF Tinkham… - American Behavioral …, 2011 - journals.sagepub.com
… as a result of negative ads; other studies document that such ads are often judged as
entertaining, informative, and useful in making voting decisions (Weaver Lariscy & Tinkham, 1999a)…
entertaining, informative, and useful in making voting decisions (Weaver Lariscy & Tinkham, 1999a)…
Social media and online political communication: The role of interpersonal informational trust and openness
I Himelboim, RW Lariscy, SF Tinkham… - … of Broadcasting & …, 2012 - Taylor & Francis
This study examines relationships among interpersonal informational trust and openness
with Internet-based political activities and attitudes. Conceptually, it proposes the …
with Internet-based political activities and attitudes. Conceptually, it proposes the …
Valence-based homophily on Twitter: Network analysis of emotions and political talk in the 2012 presidential election
I Himelboim, KD Sweetser, SF Tinkham… - New media & …, 2016 - journals.sagepub.com
This study integrates network and content analyses to examine valence-based homophily
on Twitter or the tendency for individuals to interact with those expressing similar valence. …
on Twitter or the tendency for individuals to interact with those expressing similar valence. …
Humorous threat persuasion in advertising: The effects of humor, threat intensity, and issue involvement
HJ Yoon, SF Tinkham - Journal of Advertising, 2013 - Taylor & Francis
Using humor to communicate threatening information in advertising can often be observed
in practice, but scholars have seldom investigated its effects. Drawing from dual processing …
in practice, but scholars have seldom investigated its effects. Drawing from dual processing …
The sleeper effect and negative political advertising
RAW Lariscy, SF Tinkham - Journal of advertising, 1999 - Taylor & Francis
The sleeper effect phenomenon is examined to explain how the impact of negative political
advertising persists —and even increases —over time. Using a true experimental design with …
advertising persists —and even increases —over time. Using a true experimental design with …
The learning and retention of outdoor advertising.
KW King, SF Tinkham - Journal of Advertising Research, 1989 - psycnet.apa.org
Investigated whether outdoor billboard advertising would create and sustain awareness of
an advertised message. 1,015 Ss aged 18+ yrs were interviewed before, during, and after 20 …
an advertised message. 1,015 Ss aged 18+ yrs were interviewed before, during, and after 20 …
Ethical judgments of political television commercials as predictors of attitude toward the ad
SF Tinkham, RA Weaver-Lariscy - Journal of advertising, 1994 - Taylor & Francis
This study examines the impact of ethical judgments about televised political commercials
on global attitude toward the ad. Findings from the quasi-experiment indicate that the “ethical” …
on global attitude toward the ad. Findings from the quasi-experiment indicate that the “ethical” …
A diagnostic approach to assessing the impact of negative political television commercials
SF Tinkham, RA Weaver‐Lariscy - Journal of Broadcasting & …, 1993 - Taylor & Francis
Based on a multiple‐criteria response model, this experiment examines the impact of negative
political commercials on evaluations of the source, the opponent, the ad itself, and voting …
political commercials on evaluations of the source, the opponent, the ad itself, and voting …