… Rujirutana Mandhachitara is the corresponding author and can be contacted at: rum20@psu…
social responsibility” by Rujirutana Mandhachitara and Yaowalak Poolthong who find that …

… As all of these R 2 are larger than the recommended levels, it is appropriate to examine the
… Rujirutana Mandhachitara is the corresponding author and can be contacted at: rum20@psu…

Despite the rapid and dramatic changes in male fashion consumption over the past 20years,
consumer research largely neglects the issue of status consumption, especially in the male …

… As the purpose of this research is to examine conceptual relationships among constructs,
not to determine a theoretical framework, values of R 2 may be of only moderate concern in …

… and Mandhachitara, R. (2000) ‘The internationalization of retailing in Thailand’, in Davis, R.
and Yahagi, T. (eds) ‘Retail Investment in Asia/Pacific: Local Responses & Public Policy Nos’…

… to determine a theoretical framework, values of R 2 may be of only moderate concern. The
results of path coefficients, variance due to paths, R 2 and t‐statistics are reported in Table IV. …

Purpose This paper investigates how affirmative leadership management styles, market
orientation and marketing intelligence drive the performance of small business enterprises in …

Lower disposable income among Asian grocery shoppers, heavily discounted private label
grocery brands, relative to national brands, and a favorable retail distribution structure would …

Over the last several decades, advertising effects on sales have been studied without
appropriately taking into consideration competitors' advertising activities. As a result, advertisers …

Emerging markets are often viewed as the source of greatest business expansion in coming
years. Yet, their economies tend to be more volatile, and the associated economic crises are …