Carbapenems, our one-time silver bullet for multidrug resistant bacterial infections, are now
threatened by widespread dissemination of carbapenem-resistant Enterobacteriaceae (CRE)…

Mobile phone applications (“apps”) have generated substantial interest among marketers,
primarily because of their high level of user engagement and the positive impact this …

Heme Oxygenase is the rate-limiting enzyme in the degradation of heme into carbon monoxide
(CO), iron and bilirubin. To date, three heme oxygenase isozymes have been identified: …

This study tested the validity of using facial electromyography (EMG) as a physiological
measure of the valence of radio listeners' emotional responses to advertisements and explored …

The limited capacity model of television viewing is used to investigate the impact of arousing
content and fast paced production of viewers’ information processing of TV messages. …

… Potter writing this book? I remember when Paul Bolls ran his first study—ever—and
recruited subjects before the study was ready to run—with predictable consequences (1993). I …

This study examines the effect of the rate of edits (camera changes in the same visual scene)
on viewers' arousal and memory. The rate of edits varied from slow to very fast. Results …

466 Roy F. Potter cut as polished prisms having included angles ranging between 5 and 18.
The angle of minimum deviation was measured to obtain the refractive index. Data of …

Using self-administered questionnaires, this study assessed ways in which the viewing
experience for sports fans is similar to—and different from—the viewing experience for fans of …

… For example, results from work done by Potter and his colleagues have shown that increasing
the frequency of onset for certain auditory structural features—namely those that cause …