Understanding the impact of synergy in multimedia communications
PA Naik, K Raman - Journal of marketing research, 2003 - journals.sagepub.com
… Therefore, OLS estimates are biased (for Monte Carlo evidence, see Naik and Tsai 2000a).
In … Naik's research was supported in part by the University of California, Davis, Faculty …
In … Naik's research was supported in part by the University of California, Davis, Faculty …
[HTML][HTML] Modeling and analysis of COVID-19 epidemics with treatment in fractional derivatives using real data from Pakistan
Coronaviruses are a large family of viruses that cause different symptoms, from mild cold to
severe respiratory distress, and they can be seen in different types of animals such as camels…
severe respiratory distress, and they can be seen in different types of animals such as camels…
Planning media schedules in the presence of dynamic advertising quality
PA Naik, MK Mantrala, AG Sawyer - Marketing science, 1998 - pubsonline.informs.org
A key task of advertising media planners is to determine the best media schedule of advertising
exposures for a certain budget. Conceptually, the planner could choose to do continuous …
exposures for a certain budget. Conceptually, the planner could choose to do continuous …
A hierarchical marketing communications model of online and offline media synergies
… extends Naik and Raman (2003) by distinguishing between two types (within-media and
cross-media) of synergies and advancing new theoretical results. In particular, unlike Naik and …
cross-media) of synergies and advancing new theoretical results. In particular, unlike Naik and …
Planning marketing-mix strategies in the presence of interaction effects
… 5), Naik and Raman (2003) establish empirically the existence of synergy and offer
theoretical insights into budgeting and allocation decisions. However, they investigate monopoly …
theoretical insights into budgeting and allocation decisions. However, they investigate monopoly …
Global dynamics of a fractional order model for the transmission of HIV epidemic with optimal control
PA Naik, J Zu, KM Owolabi - Chaos, Solitons & Fractals, 2020 - Elsevier
In this paper, a nonlinear fractional order epidemic model for HIV transmission is proposed
and analyzed by including extra compartment namely exposed class to the basic SIR …
and analyzed by including extra compartment namely exposed class to the basic SIR …
Chaotic dynamics of a fractional order HIV-1 model involving AIDS-related cancer cells
Mathematical models in epidemiology have been studied in the literature to understand the
mechanism that underlies AIDS-related cancers, providing us with a better insight towards …
mechanism that underlies AIDS-related cancers, providing us with a better insight towards …
Complex dynamics of a discrete-time Bazykin–Berezovskaya prey-predator model with a strong Allee effect
The present paper investigates the critical normal form coefficients for the one-parameter and
two-parameter bifurcations of a discrete-time Bazykin–Berezovskaya prey-predator model. …
two-parameter bifurcations of a discrete-time Bazykin–Berezovskaya prey-predator model. …
A new livestream retail analytics framework to assess the sales impact of emotional displays
At the intersection of technology and marketing, this study develops a framework to
unobtrusively detect salespeople’s faces and simultaneously extract six emotions: happiness, …
unobtrusively detect salespeople’s faces and simultaneously extract six emotions: happiness, …
The effects of expert quality evaluations versus brand name on price premiums
E Apelbaum, E Gerstner, PA Naik - Journal of Product & Brand …, 2003 - emerald.com
Investigates the extent to which expert evaluations of quality impact price premiums of national
brands over the store brands. Using data from Consumer Reports, finds that the average …
brands over the store brands. Using data from Consumer Reports, finds that the average …