User profiles for O. Netzer

Oded Netzer

Arthur J. Samberg Professor of Business, Columbia University
Verified email at gsb.columbia.edu
Cited by 5912

In pursuit of enhanced customer retention management: Review, key issues, and future directions

E Ascarza, SA Neslin, O Netzer, Z Anderson… - Customer Needs and …, 2018 - Springer
In today’s turbulent business environment, customer retention presents a significant challenge
for many service companies. Academics have generated a large body of research that …

Using big data as a window into consumers' psychology

SC Matz, O Netzer - Current opinion in behavioral sciences, 2017 - Elsevier
… Author links open overlay panel Sandra C Matz 1 , Oded Netzer 2 … Netzer O, Lemaire A,
Hertzenstien M: When words sweat: Identifying signals for loan default in the text of loan … Netzer

Mine your own business: Market-structure surveillance through text mining

O Netzer, R Feldman, J Goldenberg… - Marketing …, 2012 - pubsonline.informs.org
Web 2.0 provides gathering places for Internet users in blogs, forums, and chat rooms.
These gathering places leave footprints in the form of colossal amounts of data regarding …

Uniting the tribes: Using text for marketing insight

…, S Ludwig, WW Moe, O Netzer… - Journal of …, 2020 - journals.sagepub.com
Words are part of almost every marketplace interaction. Online reviews, customer service
calls, press releases, marketing communications, and other interactions create a wealth of …

A hidden Markov model of customer relationship dynamics

O Netzer, JM Lattin, V Srinivasan - Marketing science, 2008 - pubsonline.informs.org
This research models the dynamics of customer relationships using typical transaction data.
Our proposed model permits not only capturing the dynamics of customer relationships, but …

MTurk character misrepresentation: Assessment and solutions

…, J Huber, O Netzer - Journal of Consumer …, 2017 - academic.oup.com
This tutorial provides evidence that character misrepresentation in survey screeners by Amazon
Mechanical Turk Workers (“Turkers”) can substantially and significantly distort research …

Alternative models for capturing the compromise effect

R Kivetz, O Netzer, V Srinivasan - Journal of marketing …, 2004 - journals.sagepub.com
The compromise effect denotes the finding that brands gain share when they become the
intermediate rather than extreme option in a choice set. Despite the robustness and …

When words sweat: Identifying signals for loan default in the text of loan applications

O Netzer, A Lemaire… - Journal of Marketing …, 2019 - journals.sagepub.com
… where P r o b ( R e p a y m e n t j ) is the probability of repayment of loan j based on the
corresponding model (with or without the text), a m o u n t _ g r a n t e d j is the principal amount …

Beyond conjoint analysis: Advances in preference measurement

O Netzer, O Toubia, ET Bradlow, E Dahan, T Evgeniou… - Marketing Letters, 2008 - Springer
We identify gaps and propose several directions for future research in preference measurement.
We structure our argument around a framework that views preference measurement as …

The polarity of online reviews: Prevalence, drivers and implications

V Schoenmueller, O Netzer… - Journal of Marketing …, 2020 - journals.sagepub.com
In this research, the authors investigate the prevalence, robustness, and possible reasons
underlying the polarity of online review distributions, with the majority of the reviews at the …