User profiles for O. Netzer
Oded NetzerArthur J. Samberg Professor of Business, Columbia University Verified email at gsb.columbia.edu Cited by 5912 |
In pursuit of enhanced customer retention management: Review, key issues, and future directions
In today’s turbulent business environment, customer retention presents a significant challenge
for many service companies. Academics have generated a large body of research that …
for many service companies. Academics have generated a large body of research that …
Using big data as a window into consumers' psychology
… Author links open overlay panel Sandra C Matz 1 , Oded Netzer 2 … Netzer O, Lemaire A,
Hertzenstien M: When words sweat: Identifying signals for loan default in the text of loan … Netzer …
Hertzenstien M: When words sweat: Identifying signals for loan default in the text of loan … Netzer …
Mine your own business: Market-structure surveillance through text mining
Web 2.0 provides gathering places for Internet users in blogs, forums, and chat rooms.
These gathering places leave footprints in the form of colossal amounts of data regarding …
These gathering places leave footprints in the form of colossal amounts of data regarding …
Uniting the tribes: Using text for marketing insight
Words are part of almost every marketplace interaction. Online reviews, customer service
calls, press releases, marketing communications, and other interactions create a wealth of …
calls, press releases, marketing communications, and other interactions create a wealth of …
A hidden Markov model of customer relationship dynamics
O Netzer, JM Lattin, V Srinivasan - Marketing science, 2008 - pubsonline.informs.org
This research models the dynamics of customer relationships using typical transaction data.
Our proposed model permits not only capturing the dynamics of customer relationships, but …
Our proposed model permits not only capturing the dynamics of customer relationships, but …
MTurk character misrepresentation: Assessment and solutions
This tutorial provides evidence that character misrepresentation in survey screeners by Amazon
Mechanical Turk Workers (“Turkers”) can substantially and significantly distort research …
Mechanical Turk Workers (“Turkers”) can substantially and significantly distort research …
Alternative models for capturing the compromise effect
R Kivetz, O Netzer, V Srinivasan - Journal of marketing …, 2004 - journals.sagepub.com
The compromise effect denotes the finding that brands gain share when they become the
intermediate rather than extreme option in a choice set. Despite the robustness and …
intermediate rather than extreme option in a choice set. Despite the robustness and …
When words sweat: Identifying signals for loan default in the text of loan applications
O Netzer, A Lemaire… - Journal of Marketing …, 2019 - journals.sagepub.com
… where P r o b ( R e p a y m e n t j ) is the probability of repayment of loan j based on the
corresponding model (with or without the text), a m o u n t _ g r a n t e d j is the principal amount …
corresponding model (with or without the text), a m o u n t _ g r a n t e d j is the principal amount …
Beyond conjoint analysis: Advances in preference measurement
We identify gaps and propose several directions for future research in preference measurement.
We structure our argument around a framework that views preference measurement as …
We structure our argument around a framework that views preference measurement as …
The polarity of online reviews: Prevalence, drivers and implications
V Schoenmueller, O Netzer… - Journal of Marketing …, 2020 - journals.sagepub.com
In this research, the authors investigate the prevalence, robustness, and possible reasons
underlying the polarity of online review distributions, with the majority of the reviews at the …
underlying the polarity of online review distributions, with the majority of the reviews at the …