… as-iflong-run mean m,». Gamma distribution of the individual mean rates of purchasing m,». …
different loyalty measures (many more examples are given in Ehrenberg and Uncles 1995). …

In a bid to strengthen relationships with their customers marketers are showing renewed
interest in customer loyalty programs. But how effective are these programs? Surprisingly—…

… There are a number of problems and issues with the concept of loyalty and, in this article,
Uncles, Dowling and Hammond provide a very helpful and thoughtful review. …

Based on the analysis of data gathered from industry experts, a typology of the characteristics
of successful employer brands is presented. Depth interviews were carried out with senior …

Sales of a brand are determined by measures such as how many customers buy the brand,
how often, and how much they also buy other brands. Scanner panel operators routinely …

Purpose – Aims to examine the proposition that consumer sales promotions are more effective
when they provide benefits that are congruent with those of the promoted product. This …

It is not uncommon in management research to be faced with concepts and ideas that appear
to rest on commonsense and intuition, and yet at an operational level defy easy definition …

… I’m an engineer too by the way. Part of the reason why I did environmental studies degree
… after I did my engineering degree and then I did my MBA. I see the benefit in having a broad …

… The guest editors David Fortin and Mark Uncles would like to offer special thanks to the Editor
of JCM, Dr Richard C. Leventhal, for supporting the publication of this special issue based …

… All other listed items are the copyright of the current authors, Macdonald and Uncles, and
may be used freely for academic purposes, with acknowledgement. Please contact the authors …