A multiple-indicator model reveals the impact of AIDS prevention advertising on dimensions
of arousal and subsequent cognitive impressions of the advertisement. Exploratory results …

… Additionally, given the potential offensiveness of strong overt sexual appeals in print
advertisements (Ford and LaTour 1993; Miller 1992b), we expect attitude toward the ad, attitude …

… We used the same summed scales as were used in the Henthorne, LaTour, and Nataraajan
(1993) study to operationalize HA (four-point items), GA (four-point items), and Aad (six-…

This paper examines the tenability of a two-dimensional (tension and energy) formulation of
fear arousal effects in the context of print advertising. Intuitively, stimulation of fear parallels …

Previous research on the dimensionality of arousal indicates tension arousal is associated
with negative feelings and energy arousal is associated with positive feelings. Women were …

The present study uses a causal-modeling approach to evaluate an experimental
manipulation of female nudity in print advertising. A hypothetical model which includes a multi-…

… LaTour has written articles appearing in the Journal of Business Ethics, Social Pharmacology,
the Small Business Institute Review and several national and regional proceedings. …

In this article, the authors introduce the concept that people's earliest and defining product
memories can be used as a projective tool to help managers more fully understand consumers…

… LATOUR is associate professor of marketing and transportation at Auburn University in …
LaTour has published in a variety of journals including the Journal of Advertising Research, the …

In this paper, three major themes in research on corporate social responsibility (CSR) are
identified. Of particular interest, however, is the potential link between CSR and organizational …