User profiles for M. D. Loda
 | Marsha LodaAssociate Professor of Marketing, Hull College of Business, Augusta State University Verified email at aug.edu Cited by 463 |
Destination websites' persuasiveness
Purpose – The purpose of this research is to help tourism marketers maximize the
persuasiveness of their websites toward the objective of increasing visitation to their destination. …
persuasiveness of their websites toward the objective of increasing visitation to their destination. …
Sequence matters: A more effective way to use advertising and publicity
MD Loda, BC Coleman - Journal of Advertising Research, 2005 - cambridge.org
The purpose of this research is twofold: (1) to examine the persuasive effects of a message
that is presented either as advertising or publicity, and (2) to study whether sequencing (ie, …
that is presented either as advertising or publicity, and (2) to study whether sequencing (ie, …
Advertising and publicity: Suggested new applications for tourism marketers
This research explores two of the basic tools used by tourism marketers: advertising and
publicity. Message stimulus is the independent variable and consists of two parts: message …
publicity. Message stimulus is the independent variable and consists of two parts: message …
[PDF][PDF] Comparing web sites: An experiment in online tourism marketing
MD Loda - International Journal of Business and Social Science, 2011 - Citeseer
Issues of importance to the tourism and marketing fields are investigated in this study. Of
specific significance is the issue of credibility to both message strength and acceptance, which …
specific significance is the issue of credibility to both message strength and acceptance, which …
How potential tourists react to mass media marketing: Advertising versus publicity
The purpose of this research is to examine the persuasive effects of message presentation (ie,
advertising or publicity) on the effectiveness of marketing a tourist destination. This …
advertising or publicity) on the effectiveness of marketing a tourist destination. This …
Walking in Memphis: Testing one DMO's marketing strategy to millennials
MD Loda, BC Coleman… - Journal of Travel …, 2010 - journals.sagepub.com
This research examines the two promotional strategies most commonly used by destination
marketers: traditional advertising and Web sites.While research concerning both advertising …
marketers: traditional advertising and Web sites.While research concerning both advertising …
Suggesting a more effective way to use the promotional mix in services
MD Loda - Services Marketing Quarterly, 2014 - Taylor & Francis
The purpose of this research is: (a) to examine the persuasive effects of a message
presented either as a webpage, advertising, or publicity, (b) to study whether sequencing (ie, …
presented either as a webpage, advertising, or publicity, (b) to study whether sequencing (ie, …
Adjusting attitudes using traditional media: magazines can still move millennials.
MD Loda, BC Coleman - Tourism and generation Y, 2009 - cabidigitallibrary.org
This chapter examines the media habits and preferences of Millennials, and it considers
several hypotheses that investigate how marketers of tourism products can influence attitudes …
several hypotheses that investigate how marketers of tourism products can influence attitudes …
Temporal orientation and destination selection
This article summarizes recent findings related to temporal orientation and marketing. Differences
in temporal orientation are largely between two groups: present and future. Succinctly …
in temporal orientation are largely between two groups: present and future. Succinctly …
Always on my mind: Recall of daily travel occurrences
While the act of leisure travel does not happen on a daily basis, travel-related occurrences
typically do. The purpose of this study was to document consumer recall of daily travel …
typically do. The purpose of this study was to document consumer recall of daily travel …