This study proposes a novel methodology, mixture-amount modeling (MAM), to investigate
cross-media advertising synergy based on consumers’ media usage. MAM allows to derive …

… Compared to Aleksandrovs et al,15 we include more brands in the analysis and model
the moderating effects of target group characteristics (media usage and product category …

… brands Youth Code and Revitalift from the mother brand L'Oréal Paris). Some brands had
… Aleksandrovs's research interests include cross-media advertising, marketing-mix modeling…

This research, based on 20 brand placement campaigns for 17 brands in 11 Belgian
entertainment shows, uses the mixture modelling technique to identify the optimal mix of brand …

Consumers’ media usage patterns interact with the advertising media mix to affect brand
interest and, purchase and word-of-mouth intention. This chapter explains the use of mixture-…

Advertisers face the decision how much to spend on advertising and how to allocate these
resources across media types and advertising formats in order to achieve the best results. In …

Advertisers have to decide on the total amount of an advertising campaign budget and how
to allocate this budget across media. Despite its relevance to advertisers and media planners…

… The results show the BMP is doubling up to 200 l CH 4 /kg TS if any pre-treatments method
is applied. The thicker cell walls of the brown marine algae respect other macro algae types …

Around the world, people are increasingly living to retirement and old age. This poses a
threat to the financing of pension systems. In Denmark, statutory retirement age increases …

Wireless technologies are essential for modern people to maintain uninterrupted connection
to the Internet. The most popular standards for wireless technologies are standards of the …