Many organizations are confronted with the challenge of improving supply chain transparency
not only to meet regulatory requirements, but also to optimize operations, guarantee the …

Digital technologies are key to achieving competitive advantage across marketing and
retailing contexts. At the same time, marketing managers are confronted with a variety of …

The 21 st century has brought both opportunities and challenges in our global, boundaryless
world. Importantly, managers face a dynamic and interconnected international environment…

There is growing interest in how gamification—defined as the application of game design
principles in non-gaming contexts—can be used in business. However, academic research …

Managers are frequently tasked with increasing the engagement levels of key stakeholders,
such as customers and employees. Gamification—defined as the application of game …

In a global marketplace, customers are often unaware of the exact sources of the products
they purchase and consume. To address this lack of awareness, blockchain technology can …

… Kirk Plangger (King’s Business School, King’s College London, London, UK) … Sands, S.,
Campbell, CL, Plangger, K. and Ferraro, C. (2022), "Unreal influence: leveraging AI in …

A key concept underlying competitive strategy is that of WTP, representing the consumer's ‘willingness
to pay’ a premium price for goods or services. Through branding and other efforts, …

Innovations in mobile technology shape how mobile workers share knowledge and
collaborate on the go. We introduce mobile communities of practice (MCOPs) as a lens for …

Traditionally, the production and distribution of advertising material has relied on human effort
and analog tools. However, technological innovations have given the advertising industry …