Purpose The purpose of this paper is to examine the drivers of continuance intention with
mobile banking apps, in a Thai context. The secondary objective is to examine if there are …

Judging advertising creativity at award shows is poorly understood. This research assessed
what constitutes advertising creativity; examined the benefits and consequences of …

This article aims to identify and examine the responsibilities of the marketing specialists and
legal practitioners in the legal industry at different stages of the client relationship …

Numerous studies have focused on retailing firms and their activities in foreign markets;
however, these have not been able to fully identify factors that influence the process of retail …

How does a sunset business with no computers turn itself into a fast‐growing global firm?
For Srichand United Dispensary, a Thai cosmetics company, the answer was to update …

Shiseido is the number one Asian cosmetic company and the fourth largest cosmetic
company in the world. With philosophy to create life and beauty to the world, Shiseido group …

Internationalisation leads to a radical process of change through which an organisation
modifies the focus of its operations, value system and cognitive framework so as to achieve a …

Organizational Buying Behaviour, a Relationship theory approach in the buy-to-resell business
activity of the serviced apartment industry in the UK. This paper discuss and investigate …

Main purpose of this article is to make a dynamic interaction between Award winning scholars
and audience (or readers), particularly those who would like to focus on case writing on …

Mobile banking has been continuously increasing worldwide. A number of studies have
been examined on the mobile banking adoption intention (Kim et al., 2007; Sripalawat et al., …