Two endemic problems face researchers in the social sciences (eg, Marketing, Economics,
Psychology, and Finance): unobserved heterogeneity and measurement error in data. …

In recent years, manufacturers have become increasingly disposed toward the use of sales
promotions, often at the cost of advertising. Yet the long-term implications of these changes …

… k , Δ ∼ k , and w k (k = 1,…,K). In the M-step, the provisional estimates for β ∼ k , Δ ∼ k , and
w k … Once maximum likelihood estimates of β ∼ k , Δ ∼ k , and w k are found, one can then …

In recent years, customer value has become a major focus among strategy researchers and
practitioners as an essential element of a firm's competitive strategy. Many firms have been …

Although brands have increased their promotional spending substantially in many categories
over the past decade, panel-based research into consumer stockpiling behavior typically …

… In Appendix C, we show that an attribute with three levels of realization, say attribute k,
lends itself very well to conjoint estimation. What one needs to do is to specify two dummy …

This paper develops a model for capturing continuous heterogeneity in the joint distribution
of reservation prices for products and bundles. Our model is derived from utility theory and …

… We employ a finite mixture regression methodology (Jedidi, Kohli, and DeSarbo, 1996;
Helsen, Jedidi, and DeSarbo, 1993) for analysis. The next section of the paper describes the data …

… Our optimization approach advances the marketing resource allocation literature (eg, Jedidi
… where K is the number of retained MCMC draws, k is the set of fixed-effect parameters, and …

We develop and test hypotheses regarding the role of social contagion in customer adoption
of new sales channels. We examine two aspects of social contagion (local contagion and …