User profiles for K. A. Braun-Latour
Kathryn Braun-LaTourMedill school, Northwestern University Verified email at northwestern.edu Cited by 4234 |
Using childhood memories to gain insight into brand meaning
KA Braun-LaTour, MS LaTour… - Journal of …, 2007 - journals.sagepub.com
In this article, the authors introduce the concept that people's earliest and defining product
memories can be used as a projective tool to help managers more fully understand consumers…
memories can be used as a projective tool to help managers more fully understand consumers…
Tourist memory distortion
KA Braun-LaTour, MJ Grinley… - Journal of travel …, 2006 - journals.sagepub.com
… Braun-LaTour is an assistant professor of hospitality marketing in the William F. Harrah
College of Hotel Administration at the University of Nevada–Las Vegas, Las Vegas, Nevada. …
College of Hotel Administration at the University of Nevada–Las Vegas, Las Vegas, Nevada. …
How and when advertising can influence memory for consumer experience
Recent "paradigm shifting" research in consumer behavior dealing with reconstructive
memory processes suggests that advertising can exert a powerful retroactive effect on how …
memory processes suggests that advertising can exert a powerful retroactive effect on how …
Memory change: An intimate measure of persuasion
KA Braun-Latour, G Zaltman - Journal of …, 2006 - journalofadvertisingresearch.com
A major goal for advertising is to have an enduring emotional impact on an audience by
facilitating their creation of personally relevant understandings of an advertisement. This is …
facilitating their creation of personally relevant understandings of an advertisement. This is …
Product placements: How to measure their impact
S Law, KA Braun-LaTour - The psychology of entertainment media, 2003 - taylorfrancis.com
With product placement—the deliberate insertion of branded products into an entertainment
program aimed at influencing the audience—becoming increasingly popular, research into …
program aimed at influencing the audience—becoming increasingly popular, research into …
Assessing the long-term impact of a consistent advertising campaign on consumer memory
KA Braun-LaTour, MS LaTour - Journal of advertising, 2004 - Taylor & Francis
How effective is an advertising campaign that has consistently used the same theme since
consumers' early childhood? To answer that question one has to consider the effect the …
consumers' early childhood? To answer that question one has to consider the effect the …
Transforming consumer experience: When timing matters
KA Braun-LaTour, MS LaTour - Journal of Advertising, 2005 - Taylor & Francis
How advertising can influence or change consumers' product experience has been a topic
of great interest to marketers. The majority of research has suggested that advertising …
of great interest to marketers. The majority of research has suggested that advertising …
The impact of program context on motivational system activation and subsequent effects on processing a fear appeal
This manuscript reports three experiments investigating the impact of television
programming context on the processing of a fear-appeal message. This is done using a dual-motivation …
programming context on the processing of a fear-appeal message. This is done using a dual-motivation …
Mood, information congruency, and overload
Marketers seek new ways of gaining attention in our age of information bombardment, and
one popular way has been to utilize schema-incongruent language. The present article …
one popular way has been to utilize schema-incongruent language. The present article …
Is that a finger in my chili? Using affective advertising for postcrisis brand repair
KA Braun-Latour, MS LaTour… - Cornell Hotel and …, 2006 - journals.sagepub.com
A study of the effects of reconstructive memory points the way to dealing with the damage to
a business’s reputation that follows an instance of negative publicity. The study contradicts …
a business’s reputation that follows an instance of negative publicity. The study contradicts …