User profiles for J. Ilicic
Jasmina IlicicAssociate Professor of Marketing, Monash University, Department of Marketing Verified email at monash.edu Cited by 1865 |
[HTML][HTML] Assessing the credibility and authenticity of social media content for applications in health communication: scoping review
EL Jenkins, J Ilicic, AM Barklamb… - Journal of medical Internet …, 2020 - jmir.org
… Int J Behav Nutr Phys Act 2018 Jul 24;15(1):70 [FREE Full text] [CrossRef] [Medline] … Sbaffi
L, Rowley J. Trust and credibility in web-based health information: a review and agenda for …
L, Rowley J. Trust and credibility in web-based health information: a review and agenda for …
The celebrity capital life cycle: A framework for future research directions on celebrity endorsement
FA Carrillat, J Ilicic - Journal of Advertising, 2019 - Taylor & Francis
This article introduces the celebrity capital life cycle as a structuring framework for the
literature on celebrity endorsement. This framework comprises four stages: acquisition, …
literature on celebrity endorsement. This framework comprises four stages: acquisition, …
Effects of multiple endorsements and consumer–celebrity attachment on attitude and purchase intention
J Ilicic, CM Webster - Australasian Marketing Journal, 2011 - journals.sagepub.com
This study examines consumer–celebrity attachment within multiple endorsement situations.
A 2 × 2 factorial design manipulates attachment strength to the celebrity and endorsement …
A 2 × 2 factorial design manipulates attachment strength to the celebrity and endorsement …
Being true to oneself: Investigating celebrity brand authenticity
J Ilicic, CM Webster - Psychology & marketing, 2016 - Wiley Online Library
Celebrity brand authenticity is introduced as a construct that represents consumer perceptions
of celebrities being “true to oneself” in their behaviors and interactions with consumers. A …
of celebrities being “true to oneself” in their behaviors and interactions with consumers. A …
Investigating consumer–brand relational authenticity
J Ilicic, CM Webster - Journal of Brand Management, 2014 - Springer
This research furthers our understanding of brand authenticity by conceptualising and
measuring relational authenticity as brands being true in their relationships with consumers. We …
measuring relational authenticity as brands being true in their relationships with consumers. We …
Celebrity co-branding partners as irrelevant brand information in advertisements
J Ilicic, CM Webster - Journal of Business Research, 2013 - Elsevier
This study examines the effect of irrelevant information presented in marketing communications
by a celebrity co-branding partner on consumer judgments of a partner brand. Three …
by a celebrity co-branding partner on consumer judgments of a partner brand. Three …
The impact of age on consumer attachment to celebrities and endorsed brand attachment
J Ilicic, SM Baxter, A Kulczynski - Journal of Brand Management, 2016 - Springer
This study investigates developmental differences in self-determination needs as antecedents
of consumers’ strong attachments to celebrities and, in turn, brand attachment. Applying …
of consumers’ strong attachments to celebrities and, in turn, brand attachment. Applying …
Political ideology and brand attachment
We introduce political conservatism as possibly associated with brand attachment. We propose
that conservatism, in particular, might be related to stronger attachment bonds to brands …
that conservatism, in particular, might be related to stronger attachment bonds to brands …
Ads aimed at dads: Exploring consumers' reactions towards advertising that conforms and challenges traditional gender role ideologies
SM Baxter, A Kulczynski, J Ilicic - International Journal of …, 2016 - Taylor & Francis
Employing gender role ideology theory, this research investigates Australian consumer
attitudes towards current advertisements portraying males as caregivers. Results of an …
attitudes towards current advertisements portraying males as caregivers. Results of an …
Consumer values of corporate and celebrity brand associations
J Ilicic, CM Webster - Qualitative Market Research: An International …, 2015 - emerald.com
… For example, the Chrisitan Dior J’adore perfume brand is associated with Queen Latifah’s
friendly and successful image and then Emma Watson’s peaceful and gorgeous image. …
friendly and successful image and then Emma Watson’s peaceful and gorgeous image. …