User profiles for J. A. Fullerton
Jami FullertonProfessor of Strategic Communications at Oklahoma State University Verified email at okstate.edu Cited by 1225 |
Portrayal of men and women in US Spanish-language television commercials
JA Fullerton, A Kendrick - Journalism & Mass …, 2000 - journals.sagepub.com
… Fullerton is assistant professor of advertising in the School of Journalism and Broadcastingat
Oklahoma State University,and Alice Kendrick is professor ofadvertising at Southern …
Oklahoma State University,and Alice Kendrick is professor ofadvertising at Southern …
An Analysis of Attitudes toward Statistics: Gender Differences among Advertising Majors.
JA Fullerton, D Umphrey - 2001 - ERIC
This study measures advertising students' attitudes toward statistics. Subjects, 275 undergraduate
advertising students from two southwestern United States universities, completed a …
advertising students from two southwestern United States universities, completed a …
Advertising as public diplomacy: Attitude change among international audiences
A Kendrick, JA Fullerton - Journal of Advertising Research, 2004 - cambridge.org
In October 2002, the US Department of State under the direction of Under Secretary of State
for Public Diplomacy and former advertising executive Charlotte Beers launched a first-ever …
for Public Diplomacy and former advertising executive Charlotte Beers launched a first-ever …
Social responsibility in advertising: A marketing communications student perspective
A Kendrick, JA Fullerton, YJ Kim - Journal of Marketing …, 2013 - journals.sagepub.com
Although advertising has played a key role in bringing corporate social responsibility (CSR)
to the public agenda on behalf of agency clients, little effort has been made to define what …
to the public agenda on behalf of agency clients, little effort has been made to define what …
Advertising ethics: Student attitudes and behavioral intent
JA Fullerton, A Kendrick… - Journalism & Mass …, 2013 - journals.sagepub.com
… Fullerton’s current research program is focused on place branding and public diplomacy
efforts since 9/11. Some of her research in the area is published in a book with Alice Kendrick …
efforts since 9/11. Some of her research in the area is published in a book with Alice Kendrick …
Strategic uses of mediated public diplomacy: International reaction to US tourism advertising
JA Fullerton, A Kendrick - American Behavioral Scientist, 2013 - journals.sagepub.com
… Fullerton’s current research program is focussed on US tourism advertising, place branding
and public diplomacy efforts since 9/11. Some of her research in the area is published a …
and public diplomacy efforts since 9/11. Some of her research in the area is published a …
[HTML][HTML] Attitudes towards American brands and brand America
JA Fullerton, A Kendrick, K Chan, M Hamilton… - Place Branding and …, 2007 - Springer
A study of 556 students at colleges and universities in Australia, Hong Kong and Singapore
explored the relationship between attitude towards the United States and brand attitudes …
explored the relationship between attitude towards the United States and brand attitudes …
Australian student reactions to US tourism advertising: A test of advertising as public diplomacy
JA Fullerton, A Kendrick, G Kerr - Place Branding and Public Diplomacy, 2009 - Springer
A study among Australian college students gauged their reactions to a television commercial
produced for the US Commerce Department to bolster sagging tourism numbers among …
produced for the US Commerce Department to bolster sagging tourism numbers among …
Statistics anxiety and math aversion among advertising students
JA Fullerton, D Umphrey - Journal of Advertising Education, 2016 - journals.sagepub.com
Do advertising students really dislike math? Or is this question a manifestation of frustrated
media planning course professors? Do women perceive they are poorer at math than men? …
media planning course professors? Do women perceive they are poorer at math than men? …
Can US advertising students recognize an ad in editorial's clothing (native advertising)? A partial replication of the Stanford “evaluating information” test
A Kendrick, JA Fullerton - Journal of Marketing Communications, 2021 - Taylor & Francis
A national sample of US advertising students participated in a study that included a test of
their ability to differentiate between editorial and advertising content on a news website. …
their ability to differentiate between editorial and advertising content on a news website. …