User profiles for J. A. Fullerton

Jami Fullerton

Professor of Strategic Communications at Oklahoma State University
Verified email at okstate.edu
Cited by 1225

Portrayal of men and women in US Spanish-language television commercials

JA Fullerton, A Kendrick - Journalism & Mass …, 2000 - journals.sagepub.com
Fullerton is assistant professor of advertising in the School of Journalism and Broadcastingat
Oklahoma State University,and Alice Kendrick is professor ofadvertising at Southern …

An Analysis of Attitudes toward Statistics: Gender Differences among Advertising Majors.

JA Fullerton, D Umphrey - 2001 - ERIC
This study measures advertising students' attitudes toward statistics. Subjects, 275 undergraduate
advertising students from two southwestern United States universities, completed a …

Advertising as public diplomacy: Attitude change among international audiences

A Kendrick, JA Fullerton - Journal of Advertising Research, 2004 - cambridge.org
In October 2002, the US Department of State under the direction of Under Secretary of State
for Public Diplomacy and former advertising executive Charlotte Beers launched a first-ever …

Social responsibility in advertising: A marketing communications student perspective

A Kendrick, JA Fullerton, YJ Kim - Journal of Marketing …, 2013 - journals.sagepub.com
Although advertising has played a key role in bringing corporate social responsibility (CSR)
to the public agenda on behalf of agency clients, little effort has been made to define what …

Advertising ethics: Student attitudes and behavioral intent

JA Fullerton, A Kendrick… - Journalism & Mass …, 2013 - journals.sagepub.com
Fullerton’s current research program is focused on place branding and public diplomacy
efforts since 9/11. Some of her research in the area is published in a book with Alice Kendrick …

Strategic uses of mediated public diplomacy: International reaction to US tourism advertising

JA Fullerton, A Kendrick - American Behavioral Scientist, 2013 - journals.sagepub.com
Fullerton’s current research program is focussed on US tourism advertising, place branding
and public diplomacy efforts since 9/11. Some of her research in the area is published a …

[HTML][HTML] Attitudes towards American brands and brand America

JA Fullerton, A Kendrick, K Chan, M Hamilton… - Place Branding and …, 2007 - Springer
A study of 556 students at colleges and universities in Australia, Hong Kong and Singapore
explored the relationship between attitude towards the United States and brand attitudes …

Australian student reactions to US tourism advertising: A test of advertising as public diplomacy

JA Fullerton, A Kendrick, G Kerr - Place Branding and Public Diplomacy, 2009 - Springer
A study among Australian college students gauged their reactions to a television commercial
produced for the US Commerce Department to bolster sagging tourism numbers among …

Statistics anxiety and math aversion among advertising students

JA Fullerton, D Umphrey - Journal of Advertising Education, 2016 - journals.sagepub.com
Do advertising students really dislike math? Or is this question a manifestation of frustrated
media planning course professors? Do women perceive they are poorer at math than men? …

Can US advertising students recognize an ad in editorial's clothing (native advertising)? A partial replication of the Stanford “evaluating information” test

A Kendrick, JA Fullerton - Journal of Marketing Communications, 2021 - Taylor & Francis
A national sample of US advertising students participated in a study that included a test of
their ability to differentiate between editorial and advertising content on a news website. …