User profiles for G. Nyilasy
Greg NyilasyUniversity of Melbourne Verified email at unimelb.edu.au Cited by 1821 |
Perceived greenwashing: The interactive effects of green advertising and corporate environmental performance on consumer reactions
G Nyilasy, H Gangadharbatla, A Paladino - Journal of business ethics, 2014 - Springer
The current study investigates the effects of green advertising and a corporation’s environmental
performance on brand attitudes and purchase intentions. A 3 × 3 (firm’s environmental …
performance on brand attitudes and purchase intentions. A 3 × 3 (firm’s environmental …
Agency practitioner theories of how advertising works
… years, a sizeable literature has developed on the subject (eg, see Nyilasy and Reid 2007). …
academicians have assumed practitioner roles (see Nyilasy and Reid 2007). Beyond such …
academicians have assumed practitioner roles (see Nyilasy and Reid 2007). Beyond such …
Greenwashing: A consumer perspective
G Nyilasy, H Gangadharbatla… - Economics & …, 2012 - search.proquest.com
The purpose of this research is to investigate the effects of green corporate advertising and
corporate environmental performance. The study uses attribution theory borrowed from …
corporate environmental performance. The study uses attribution theory borrowed from …
Word of mouth: what we really know–and what we don't
G Nyilasy - Connected marketing, 2007 - api.taylorfrancis.com
… 22 Blodgett, Jeffrey G., Granbois, Donald H. and Walters, Rockney G. (1993) ‘The effects
of perceived justice on complainants’ negative word of mouth behavior and repatronage …
of perceived justice on complainants’ negative word of mouth behavior and repatronage …
Integrated marketing communications (IMC): Why does it fail?: An analysis of practitioner mental models exposes barriers of IMC implementation
… Gergely Nyilasy is senior lecturer at the department of management and marketing, Melbourne
Business School at the University of Melbourne in Australia. His main research interests …
Business School at the University of Melbourne in Australia. His main research interests …
The academician–practitioner gap in advertising
The existence of the academician–practitioner gap is readily acknowledged and widely
discussed in the marketing/advertising literature. This paper analyses key writings on the nature …
discussed in the marketing/advertising literature. This paper analyses key writings on the nature …
Fake news: When the dark side of persuasion takes over
G Nyilasy - International Journal of Advertising, 2019 - Taylor & Francis
In this essay, fake news is identified as a sinister form of mass persuasion. The paper
reviews the history of the precursors of the construct and offers a contemporary definition. …
reviews the history of the precursors of the construct and offers a contemporary definition. …
Ad agency professionals' mental models of advertising creativity
G Nyilasy, R Canniford, P J. Kreshel - European Journal of Marketing, 2013 - emerald.com
… Gergely Nyilasy (PhD, University of Georgia) is Lecturer at the Department of Marketing
and … Gergely Nyilasy is the corresponding author and can be contacted at: gnyilasy@unimelb.…
and … Gergely Nyilasy is the corresponding author and can be contacted at: gnyilasy@unimelb.…
Impact of media context on advertising memory: A meta-analysis of advertising effectiveness
… Greg Nyilasy is director of the PhD program in marketing and entrepreneurship and fellow
of the Wade Institute of Entrepreneurship, both at the University of Melbourne, Australia. His …
of the Wade Institute of Entrepreneurship, both at the University of Melbourne, Australia. His …
Just doing it: theorising integrated marketing communications (IMC) practices
Purpose This paper aims to elaborate on the concept of “integrated marketing communication
(IMC) practice” and provide an empirical exposition of how integration is enacted in the …
(IMC) practice” and provide an empirical exposition of how integration is enacted in the …