… For Case G, an NFP in the field of aged care, the need for proactiveness and predictive
modeling is also compelling. While for Case G in the past demand was much easier to predict as …

Existing approaches at explaining accelerated internationalization of born global firms are
incomplete as they do not capture the learning that is undertaken by these firms and their …

… The CEO of a social incubator (Case G) explained that meeting an important societal need
was indeed the most important goal for a nonprofit, “as long as it is sustainable.” In fact, he …

Purpose ‐ The purpose of this paper is to advance the domain of entrepreneurial marketing (EM)
responding to the challenge to EM scholars to more fully develop EM as a school of …

… Gillian Sullivan Mort teaches, consults and conducts research in the areas of social
entrepreneurship and innovation in nonprofits, m-marketing/m-commerce, international marketing …

Social entrepreneurship has attracted an increasing volume of research in an attempt to
understand the basis of successful value creation aimed at solving social problems. In an effort …

Organizational learning has been studied as a key factor in firm performance and
internationalization. Moving beyond the past emphasis on market learning, we develop a more …

The growth of direct marketing has been attributed to rapid advances in technology and the
changing market context. The fundamental ability of direct marketers to communicate with …

Recent research in the non-profit performing arts has shown that marketing efforts designed
to increase revenue from ticket sales are not achieving the results required to sustain the …

Despite the relative paucity of knowledge relating to consumer attitudes towards acceptance
and use of mobile digital technology, organisations are investing in the technology …