Marketing educators generally assume in their teaching that there is little inconsistency
between adherence to the marketing concept and the stakeholder concept. Some assume that …

This article presents a normative set of recommendations for elevating the practice of
marketing ethics. The approach is grounded in seven essential perspectives involving multiple …

This essay is inspired by the ideas and research examined in the special section on “Stakeholder
Marketing” of the Journal of Public Policy & Marketing in 2010. The authors argue that …

This article discusses three ethical frameworks drawn from moral philosophy which can bring
ethical insight to marketing decision-making. The frameworks will not provide"the" ethical …

Purpose – This paper seeks to gain an understanding of how different consumer conceptualisations
in marketing may lead to negative outcomes. Every profession has its grand vision. …

This experimental study evaluated the influence of stated organizational concern for ethical
conduct upon managerial behavior. Using an in-basket to house the manipulation, a sample …

… His work has appeared in leading journals and his most recent book (with Laczniak, N. …
Laczniak's research focuses on the influence of marketing strategy on society especially on …

This text explores ethical issues facing marketing practitioners. It presents ethical theory in
marketing context. Coverage includes advertising, product safety and targeting markets as …

Is the emergence of social marketing a Pandora's Box for the discipline of marketing? A
survey of four disparate groups with special knowledge and interest in the issue reports on …

… Laczniak is Professor of Business at Marquette University. He has written extensively in the
field of … Professor Laczniak's research interests focus on the social and ethical influence of …