User profiles for G. P. Prendergast
Gerard PrendergastProfessor of Marketing, Hong Kong Baptist University Verified email at hkbu.edu.hk Cited by 7990 |
The interactive influence of country of origin of brand and product involvement on purchase intention
GP Prendergast, ASL Tsang… - Journal of Consumer …, 2010 - emerald.com
… Prendergast is the corresponding author and can be contacted at: gerard@hkbu.edu.hk …
Prendergast et al. aim therefore to substantiate current research by investigating the impact on …
Prendergast et al. aim therefore to substantiate current research by investigating the impact on …
Social comparison, imitation of celebrity models and materialism among Chinese youth
K Chan, GP Prendergast - International journal of advertising, 2008 - Taylor & Francis
… Prendergast 2007). Susceptibility to peer influence reflects a willingness to comply with
the wishes of others (normative influence) and a willingness to accept and internalise …
the wishes of others (normative influence) and a willingness to accept and internalise …
The influence of trait affect and the five-factor personality model on impulse buying
ER Thompson, GP Prendergast - Personality and Individual Differences, 2015 - Elsevier
Research into the influence of affect on impulse buying has to date produced contradictory
results, partly due to confusion between the potentially discrete influences of, respectively, …
results, partly due to confusion between the potentially discrete influences of, respectively, …
Linking sports sponsorship with purchase intentions: Team performance, stars, and the moderating role of team identification
HMK Ngan, GP Prendergast… - European Journal of …, 2011 - emerald.com
Purpose – It is common for companies to sponsor sports teams. The aim of this paper is to
examine experimentally the impact of two team attributes (team performance and the …
examine experimentally the impact of two team attributes (team performance and the …
Country-of-origin stereotyping: A case study in the New Zealand motor vehicle industry
…, NE Marr, GP Prendergast - European Journal of …, 1992 - ingentaconnect.com
Focuses on the issue of country of origin stereotyping by consumers in the New Zealand
automobile market. The approach uses 275 mail questionnaires (with 150 of these being …
automobile market. The approach uses 275 mail questionnaires (with 150 of these being …
Consumer Adoption of Self‐service Technologies in RetailBanking: Is Expert Opinion Supported by Consumer Research?
NE Marr, GP Prendergast - International Journal of Bank Marketing, 1993 - emerald.com
Due to deregulation, the New Zealand retail banking environment ischaracterized by
change, especially in the area of self‐servicetechnologies. The success of these technology …
change, especially in the area of self‐servicetechnologies. The success of these technology …
Explaining socially responsible consumption
GP Prendergast, ASL Tsang - Journal of Consumer Marketing, 2019 - emerald.com
Purpose Consumers are becoming increasingly socially conscious when making their
purchasing decisions, which in turn is providing an incentive for firms to integrate social …
purchasing decisions, which in turn is providing an incentive for firms to integrate social …
Generic products: who buys them and how do they perform relative to each other?
GP Prendergast, NE Marr - european Journal of Marketing, 1997 - emerald.com
Branding has traditionally been viewed as an essential tool for marketers to establish an
identity for their products. Even products among the commodity range make use of branding to …
identity for their products. Even products among the commodity range make use of branding to …
Match game: Linking sponsorship congruence with communication outcomes
GP Prendergast, D Poon… - Journal of …, 2010 - journalofadvertisingresearch.com
One of the key debates in the sponsorship literature has been the importance of congruence
between a sponsor and the event being sponsored. Functional sponsorship congruence …
between a sponsor and the event being sponsored. Functional sponsorship congruence …
Donors' experience of sustained charitable giving: A phenomenological study
GP Prendergast, C Hak Wai Maggie - Journal of Consumer Marketing, 2013 - emerald.com
… Prendergast is the corresponding author and can be contacted at: gerard@hkbu.edu.hk …
Prendergast and Maggie aim to gain further insight by conducting face‐to‐face interviews with …
Prendergast and Maggie aim to gain further insight by conducting face‐to‐face interviews with …