The rise of fake news highlights the erosion of long-standing institutional bulwarks against
misinformation in the internet age. Concern over the problem is global. However, much …

This experiment examines interactivity and vividness in commercial web sites. We expected
increased levels of interactivity and vividness would lead to more positive attitudes toward …

The authors provide an integrative processing model of Internet advertising, which incorporates
the functional and structural schools of thought. The model begins with the functional …

Across three separate experiments, I find that exposure to negative political information
continues to shape attitudes even after the information has been effectively discredited. I call …

This article summarizes results from a series of psychological experiments about how people
process information from television. Results are discussed in relation to six issues: (1) size …

We investigated the effects of Facebook’s and Instagram’s feed algorithms during the 2020
US election. We assigned a sample of consenting users to reverse-chronologically-ordered …

A recent but robust phenomenon described in communication literature has been the third-person
effect—the finding that in response to mass media messages, such as news stories …

Synergy is a concept that many communication professionals believe in, but demonstrating
synergy effects in the laboratory or field settings to identify how synergy operates has proved …

Many critics raise concerns about the prevalence of ‘echo chambers’ on social media and
their potential role in increasing political polarization. However, the lack of available data and …

The present study examines how different degrees of celebrity–product incongruence influence
the persuasiveness of celebrity endorsement. Schema-congruity framework provides the …