Purpose While there have always been cultural differences between countries and between
individuals, the virtualisation of markets is rendering the impact of these differences even …

Over the last decade, scholars have recently emphasized the need for tourism marketers to
orchestrate the wide range communication activities and forms via the adoption of Integrated …

… The use of electronic ticketing has grown rapidly. According to the Airline Reporting
Corporation (ARC), virtually (99%) of all airline tickets used in the United States (US) in 2013 were …

… Esmeralda Crespo-Almendros Esmeralda Crespo-Almendros is an associate professor
of marketing and market research at the University of Granada (Spain). Her areas of …

This chapter offers an overview of the key socio-psycholinguistic theories and their
application to the marketing sphere. Among the models examined, of particular note are the …

Tourism is undoubtedly among the industries that better reflect the effects of globalization,
technological advances (ie the Internet) being one of the most relevant drivers. Given the …

… Esmeralda Crespo-Almendros is an associate professor of marketing at the University of
Granada (Spain). Her areas of specialization are marketing communication, online consumer …

… Author links open overlay panel M ª Belén Prados-Peña , Esmeralda Crespo-Almendros , …
of social networks as spaces for information-sharing and electronic word-of-mouth (eWOM). …

The present study explores the influence of website usability (utilitarian motivation) and user
flow state (hedonic motivation) on online purchasing behaviour in the context of a site …

Purpose This study seeks to analyze the influence of the consumer's perceived benefits
deriving from two different promotional incentives offered via social media on the perceived …