In a constantly changing and increasingly globalized world, religion still plays a significant
role in influencing social and consumer behavior. This study will analyze what influence …

Designing and Managing a Research Project: A Business Student’s Guide is a practical,
step-by-step guide that shows business students how to successfully conduct a research project…

This paper will discuss the concept of account management in the area of advertising
agency‐client relationships. The main theoretical issues regarding agency‐client relationships are …

… In fact, this study will expand on Waller’s (1999) original study. However, the … Waller and
Fam (2000) being exceptions). This study will develop this area of study by expanding Waller (…

As society becomes more complex, as we become more aware of the harmful effects of some
products and as agencies try to become more creative to “cut through the clutter” to gain …

… The process is based on Waller and Waller (Citation2016), which was a pre-test; the current
analysis was completed in February 2017. Data collection was conducted by a postgraduate …

Purpose – The purpose of this study is to examine the concept of consumer power, in particular
the power or bloggers in the online environment and how this might be applied to the …

Given the unmistakable trend toward a more integrated global economy and the tremendous
impact of consumer vanity on demand for countless goods and services, there exists a …

… , increased awareness of the harmful effects of some products and as agencies try to
become more creative to “cut through the clutter” to gain attention and brand awareness (Waller, …

The corporate annual report has become more than a mandatory financial report for public
companies, with many companies also using it as an important marketing tool. As corporate …