User profiles for D. M. Hanssens

Dominique Hanssens

Professor of Marketing, UCLA
Verified email at anderson.ucla.edu
Cited by 16771

[BOOK][B] Market response models: Econometric and time series analysis

DM Hanssens, LJ Parsons, RL Schultz - 2003 - books.google.com
… Professor Hanssens compiled the page numbers for the indexes and produced the
camera-ready copy of the book. We would like to thank several people who have helped us with the …

The impact of marketing-induced versus word-of-mouth customer acquisition on customer equity growth

…, S Yoo, DM Hanssens - Journal of marketing …, 2008 - journals.sagepub.com
Companies can acquire customers through costly but fast-acting marketing investments or
through slower but cheaper word-of-mouth processes. Their long-term success depends …

Marketing and firm value: Metrics, methods, findings, and future directions

S Srinivasan, DM Hanssens - Journal of Marketing research, 2009 - journals.sagepub.com
The marketing profession is being challenged to assess and communicate the value created
by its actions on shareholder value. These demands create a need to translate marketing …

New products, sales promotions, and firm value: The case of the automobile industry

…, S Srinivasan, DM Hanssens - Journal of …, 2004 - journals.sagepub.com
Year after year, managers strive to improve financial performance and firm value through
marketing actions such as new product introductions and promotional incentives. This study …

The category-demand effects of price promotions

…, JBEM Steenkamps, DM Hanssens - Marketing …, 2001 - pubsonline.informs.org
Although price promotions have increased in both commercial use and quantity of academic
research over the last decade, most of the attention has been focused on their effects on …

The long-term effects of price promotions on category incidence, brand choice, and purchase quantity

K Pauwels, DM Hanssens… - Journal of marketing …, 2002 - journals.sagepub.com
To what extent do price promotions have a long-term effect on the components of brand
sales, namely, category incidence, brand choice, and purchase quantity? The authors answer …

The persistence of marketing effects on sales

MG Dekimpe, DM Hanssens - Marketing science, 1995 - pubsonline.informs.org
Are marketing efforts able to affect long-term trends in sales or other performance measures?
Answering this question is essential for the creation of marketing strategies that deliver a …

The direct and indirect effects of advertising spending on firm value

A Joshi, DM Hanssens - Journal of marketing, 2010 - journals.sagepub.com
Marketing decision makers are increasingly aware of the importance of shareholder value
maximization, which calls for an evaluation of the long-term effects of their actions on product-…

Product innovations, advertising, and stock returns

…, K Pauwels, J Silva-Risso, DM Hanssens - Journal of …, 2009 - journals.sagepub.com
Under increased scrutiny from top management and shareholders, marketing managers feel
the need to measure and communicate the impact of their actions on shareholder returns. In …

Sustained spending and persistent response: A new look at long-term marketing profitability

MG Dekimpe, DM Hanssens - Journal of Marketing …, 1999 - journals.sagepub.com
… Indeed, 52% of the observed marketing mix spending patterns consist of only temporary
fluctuations around a fixed mean (Dekimpe and Hanssens 1995a, p. G114). Why, then, in the …