In this study we examine service-learning (SL) value from multiple stakeholder perspectives,
including students, recruiters, and community service project supervisors. We present and …

One of the biggest challenges facing nonprofits is attracting and retaining volunteers to help
deliver their programs. One way that colleges and universities are attempting to educate …

Over the last decade, US Super Bol advertising has evolved into a unique phenomenon. US
advertisers love the Super Bowl because it has reached an average television audience of …

College and university educators have begun to think of themselves as service providers
and students as service customers. As such, administrators are beginning to question what …

New product development (NPD) has never been more challenging or rewarding than it is
today. With the dawning of the new millennium, new product developers now find themselves …

Super Bowl advertising receives considerable media attention each year, in part, because of
the large TV audience the event attracts. Since 2000, advertisers have spent an average of …

This study identifies the value undergraduate marketing students are placing on various
aspects of a marketing internship and compares the relative importance that internship …

… Since the purpose of our research was to replicate and extend Tomkovick, Yelkur, and
Christians' ad likeability model (Citation2001), it is noteworthy that our new model was found to …

The present study seeks to better understand how marketing graduates' strengths, and
utilization of those strengths in the workplace, may be associated with a variety of academic and …

Effective marketing instructors commonly share a love for their students, an affinity for the
subject matter, and a devotion to continuous quality improvement. The purpose of this article is …