Customers' expectations are key determinants of their consumption experiences, satisfaction,
and loyalty. The authors examine alternative theoretical predictions about the impact of …

Customers' evaluations of quality and satisfaction are critical inputs in the development of
marketing strategies. Given the increasingly common practice of asking for such evaluations, …

This paper investigates the processes underlying consumers’ memory-based store price
judgments. The numerosity heuristic implies that the greater the number of relatively lower …

… Chezy Ofir is the head of the marketing area at the School of Business Administration, Hebrew
University, Mount Scopus, Jerusalem 91905, Israel; msofir@mscc.huji.ac.il. He wishes to …

… Chezy Ofir is a professor of marketing at the School of Business Administration, Hebrew
University Jerusalem. Ofir has published many papers in journals such as the Journal of …

… control), 22 subjects did not receive any outcome infor- group, the lower prediction is in line
with empirical evidence (Lynch & Ofir, 1988) suggesting that when mation. These subjects …

It has been hypothesized and demonstrated in previous research that individuals′ recall of
predictive judgments is typically distorted by knowledge of the outcomes of the events …

Message appeals are a key component of communication campaigns and an important source
of campaign influence. However, research on them is heavily fragmented and it is difficult …

This paper presents a method for measuring country-level images for products. The method,
which requires onty ordinally sealed data and produces more efficient estimates than …

In two experiments using" Bayesian" probability judgment tasks, we examined the effects of
numerical values of base rates and case cues, the degree of consistency in these values, …