User profiles for C. Jevons

Colin Jevons

Course Director/Associate Professor, Monash Business School
Verified email at monash.edu
Cited by 3397

Global branding and strategic CSR: an overview of three types of complexity

M Polonsky, C Jevons - International marketing review, 2009 - emerald.com
Purpose – There is general agreement that global brands should ensure that they incorporate
social responsibility. To do this properly, organisations must understand what it means to …

The voice of the consumer speaks forcefully in brand identity: User-generated content forces smart marketers to listen

G Christodoulides, C Jevons… - Journal of …, 2011 - journalofadvertisingresearch.com
User-generated content (UGC) is attracting a great deal of interest—some of it effective, some
misguided. This article reviews the marketing-related factors that gave rise to UGC, tracing …

Memo to marketers: Quantitative evidence for change: How user-generated content really affects brands

G Christodoulides, C Jevons… - Journal of …, 2012 - journalofadvertisingresearch.com
Developed in response to the new challenges of the social Web, this study investigates how
involvement with brand-related user-generated content (UGC) affects consumers' …

Universities: a prime example of branding going wrong

C Jevons - Journal of Product & Brand Management, 2006 - emerald.com
Purpose – The purpose of this paper is to present a call to action for universities to practice
what they preach in developing and communicating differentiated brands. Design/…

Internet‐enabled international marketing: A small business network perspective

S Poon, C Jevons - Journal of Marketing Management, 1997 - Taylor & Francis
<p>Many small businesses in the 1990s are compelled to compete beyond their comfort zone
(local markets) due to the globalization and internationalization of the marketplace. At the …

Aesthetic theory and logo design: examining consumer response to proportion across cultures

N Pittard, M Ewing, C Jevons - International Marketing Review, 2007 - emerald.com
Purpose – The purpose of this study is to investigate reactions to the divine proportion (a ratio
of 1: 1.618) in logo design across different cultures. Design/methodology/approach – The …

Trust, brand equity and brand reality in internet business relationships: an interdisciplinary approach

C Jevons, M Gabbott - Journal of marketing management, 2000 - Taylor & Francis
Trust and the concept of the brand are increasingly of interest in the study of business
relationships on the Internet. Synthesising studies of trust from other disciplines such as accounting…

Understanding issue complexity when building a socially responsible brand

MJ Polonsky, C Jevons - European business review, 2006 - emerald.com
Purpose – To discuss the importance of understanding corporate social responsibility (CSR)
by analysing the issues that comprise CSR. Without this understanding it will not be …

Brand trust: a cross-national validation in Germany, India, and South Africa

SM Hegner, C Jevons - Journal of Product & Brand Management, 2016 - emerald.com
Purpose – Numerous studies have established the importance of brand trust for building
long-term relationships with consumers. Nevertheless, there is confusion in the literature about …

Names, brands, branding: beyond the signs, symbols, products and services

C Jevons - Journal of product & brand management, 2005 - emerald.com
… Colin Jevons (Department of Marketing, Faculty of Business and Economics, Monash
University, Caulfield East, Australia) … Jevons, C. (2005), "Names, brands, branding …