In this research, we document some of the many unusual consumer behavior patterns that
came to dominate the early days of the COVID-19 pandemic. We offer insights based on …

What makes some entrepreneurs persist in their venture efforts while others quit? Self–efficacy
has robustly been found to drive persistence, yet recent work suggests that affect, in …

How can consumers be encouraged to take better care of public goods? Across four studies,
including two experiments in the field and three documenting actual behaviors, the authors …

… Kirk (ckirk01@nyit.edu) is an assistant professor of marketing, New York Institute of …
Kirk. The authors are grateful to the editor, Darren Dahl; associate editor, Jennifer Argo; and …

In this conceptual paper, using the lens of self-design, we examine the relationship between
consumer technology appropriation and psychological ownership, suggesting that pride …

The Peer-to-Peer sector of the sharing economy relies on reputation systems through which
consumers and providers review each other. Whereas prior research has examined the …

The advertising industry has devoted substantial managerial focus on digital information and
entertainment. Scholarly attention, however, has lagged. The current study examined the …

The efficient markets hypothesis suggests that the stock price of a firm reflects investor
perceptions of the current and future earnings potential of all of its assets, both tangible and …

… Psychological, or perceived (Peck & Shu, 2009), ownership has garnered significant recent
interest in the marketing literature (Kirk & Sarstedt, 2016; Pierce & Peck, 2018 this volume) …

Results of three experiments reveal that consumers place a higher economic valuation on
dogs versus cats, as evidenced by willingness to pay more for life-saving surgery, medical …