… Recently, Kahn & Wansink have shown that simply increasing the perceived variety of an
assortment can increase consumption (52). In one study they gave people an assortment of …

Food marketing is often singled out as the leading cause of the obesity epidemic. The present
review examines current food marketing practices to determine how exactly they may be …

Plate shapes and package sizes, lighting and layout, color and convenience: these are a few
of hidden persuaders that can contribute to how much food a person eats. This review first …

Are monetary savings the only explanation for consumer response to a sales promotion? If
not, how do the different consumer benefits of a sales promotion influence its effectiveness? …

Since it was first published more than twenty-five years ago, Asking Questions has become
a classic guide for designing questionnaires3⁄ 4the most widely used method for collecting …

The way a choice is presented influences what a decision-maker chooses. This paper outlines
the tools available to choice architects, that is anyone who present people with choices. …

… Wansink has a sack full of tips to keep the pounds from trickling up....It doesn't feel like
deprivation, it’s just common sense." —T/9e Salt Lake Tri/2/me "Brian Wansink is … Brian Wansink …

… Analogous to how internal anchors eliminate the effect that external anchors have on purchase
quantities (Wansink, Kent, and Hoch 1998), we believe that making a consumption norm …

Why is America a land of low-calorie food claims yet high-calorie food intake? Four studies
show that people are more likely to underestimate the caloric content of main dishes and to …

In this era of increasing obesity and increasing threats of legislation and regulation of food
marketing practices, regulatory agencies have pointedly asked how “low-fat” nutrition claims …