The pace of online shopping revenue growth means it is important for retailers and manufacturers
to understand how consumers behave online compared with their behaviour in brick …

Based on the analysis of two sets of data (a cross‐sectional online survey of five product
categories with an average sample size of 525 and a longitudinal telecommunications panel of …

When purchasing packaged products within a supermarket, consumers choose between
proprietary or private label brands. However, when purchasing fresh fruits and vegetables, non-…

This paper investigates consumer's behavioural loyalty to online supermarkets over time. We
use three measures of behavioural loyalty (share of category requirements, repertoire size, …

This paper describes the patterns discovered in fruit and vegetable buying behaviour in the
United States and India. Using claimed buying data obtained from online questionnaires, it …

‘Avocado lover,’ ‘banana lover,’ or ‘berry lover’ – these words are starting to dominate the
contemporary marketing campaigns for fresh fruit and vegetable categories. Such campaigns …

The advice to musicians and marketers is to focus on what they love: a truism for practitioners
is to find 1000 ‘true fans’ and make $100 from each of them (Kelly, 2008. 1000 True fans. …

Brands share more of their customers with bigger competitors and fewer with smaller ones.
However, there are occasional deviations to this predictable Duplication of Purchase (DoP) …

Purpose Increasing and maintaining the population’s consumption of healthful food may
hinder the global obesity pandemic. The purpose of this paper is to empirically test whether it is …

Two studies provide estimates of the upper range of incidence of first-time (brand and UPC)
purchases, claimed reasons for these new purchases, and consumer profiles of first-time …