… Yvan Boivin is Associate Professor, Marketing Department, Universitt de Sherbrooke,
Canada, JlK 2Rl. Phone (819) 821-7341. … Boivin / Meosuremem of brand perceptions …

Background/Aims: To assess whether the presence of certain findings on thyroid ultrasonography
(US) correctly diagnoses malignancy even when a fine-needle aspiration biopsy (…

found to contain 300 cc of hemorrhagic fluid and a few adhesions. In the posterior mediastinum
the eso¬ phagus was made up of two muscular tubes running from the pharynx to the …

This study was undertaken to determine if the construction of an ileal reservoir induces
mucosal changes that can potentiate the effect of a chemical carcinogen (1,2-dimethylhydrazine) …

In this article, evidence that seems sufficient to provoke questioning the ubiquitous use of
exposure distributions in media planning is presented. Exposure distributions were used as …

The value of an advertisement is decomposed into the following components: 1) intrinsic
media value; 2) segmentation value; 3) creative value. While many commercial organizations …

Nous avons pratiqué la biopsie à l'aiguille fine du sein chez 413 malades et avons obtenu
un taux de sensibilité de 90%, une spécificité et une valeur prédictive positive à 98% et une …

This article presents an approach to media vehicle elimination that differs from current
practices in which the judgement of media analysts plays a significant role. First, it is suggested …

The problem of optimizing the allocation of human resources among the services of a health
organization is explored. The suggested approach borrows from normative budgeting …

T ovary is attributed to Kohn26 but it was Berger2 who, in 1922, gave them the name of “cellules
sympathicotropes,” because of their close anatomical relationship to the sympathetic …