Shopping online for clothing products is gaining in popularity. This study identified the
dimensions of online shopping attributes and predictors of the intention to purchase clothes, …

We explore the mechanism through which social media influencers (SMIs) persuade consumers
to adopt brands. Guided by the influence framework, we propose and test empirically …

Shopping malls and the Internet have become major competitors, providing multiple dimensions
of consumer value ranging from economic or functional value to hedonic or experiential …

This study of Indian consumers examines the effects of individual characteristics (ie,
consumer's need for uniqueness and attitudes toward American products) and brand-specific …

The Retail Service Robot (RSR) is a humanoid robot that uses AI service automation to provide
customized shopping assistance. Based upon Computers-Are-Social-Actors theory, this …

Building and leveraging the brand community on a social network website (SN) such as
Facebook is one of the popular social media strategies that companies employ to build a …

Despite their significance within the apparel industry, retailers selling just their own brand of
apparel (single-brand apparel retailers) have not been examined for the relationship …

The study implemented 419 mall‐intercept interviews with people who are 55 or older in
large malls in three metropolitan cities in the United States. The five subdimensions of mall‐…

In this highly competitive market, fashion brands struggle to distinguish themselves to
increasingly apathetic consumers. To become more competitive, fashion retailers employ …

There is great interest in understanding the complex behaviors of consumers. One facet of
consumer behavior is the ‘involvement’ construct. Involvement is a person’s perceived …