Television, the predominant advertising medium, is being transformed by the microtargeting
capabilities of set-top boxes (STBs). By procuring impressions at the STB level (often …

Panel studies typically suffer from attrition, which reduces sample size and can result in
biased inferences. It is impossible to know whether or not the attrition causes bias from the …

The amount of digital text-based consumer review data has increased dramatically and
there exist many machine learning approaches for automated text-based sentiment analysis. …

This paper considers the history of keywords used in Marketing Science to develop insights
on the evolution of marketing science. Several findings emerge. First, “pricing” and “game …

The COVID-19 pandemic has brought unprecedented disruptions to many industries, and
the transportation industry is among the most disrupted ones. We seek to address, in the …

The maize opaque2 (o2) mutant has a high nutritional value but it develops a chalky endosperm
that limits its practical use. Genetic selection for o2 modifiers can convert the normally …

The endosperm‐specific transcription factor Opaque2 (O2) acts as a central regulator for
endosperm filling, but its functions have not been fully defined. Regular o2 mutants exhibit a non…

“Freemium,” whereby a basic service level is provided free of charge but consumers are
charged for more advanced features, has become a popular business model for firms selling …

Atherosclerosis is a chronic inflammatory disease with a high prevalence worldwide,
contributing to a series of adverse cardiovascular and cerebrovascular diseases. Periodontal …

Histone deacetylase 2 (HDAC2) has been implicated in the development and progression
of several human tumors. We immunohistochemically examined the expression of HDAC2 …