In the age of accountability, companies are asked to communicate the social impact of their
operations. Assessed by a nonprofit organization, B Lab, the B Impact Assessment (BIA) …

Comedic violence advertising has been increasing in the United States, but many studies
thus far have been content analytic in nature. To gain a better understanding of who will find …

This study explores the mechanisms through which corporate social responsibility (CSR)
campaigns that solicit consumer participation benefit companies more than do non-…

This study examines the impact of the types of posting, information types, and privacy concerns
toward audience types across two types of social networking sites (SNSs), Facebook and …

This study explores the impact of organization–public relationships (OPRs) and issue-related
situational factors on publics’ intention to participate in CSR campaigns, based on …

Purpose Given the profound impact of social media on civic activism, as demonstrated by the
#BlackLivesMatter and #MeToo movements, the current study aimed to examine the factors …

The purpose of this study is to examine how brand recall and recognition are affected by non-editorial
clutter in mega-event broadcasting. Using longitudinal data collected during four …

Comedic-violence—violence depicted humorously—in advertising is growing and seems to
be making a connection with certain audiences. Yet, the determining factors that affect …

Social media provide advertisers with opportunities to disseminate advertising and develop
relationships with consumers in an interactive environment. To gain an understanding of this …

Understanding how technology is used to foster active learning and why it is effective is
important in advancing educational practices. The purpose of this study was to test adopting in-…