Cross-media campaigns are becoming a norm, yet there is a lack of knowledge on how they
impact sales. This paper documents the sales response to cross-media campaigns and …

A corporate purpose is usually understood to be a ‘higher’objective to improve social welfare,
rather than just to maximize profit. This emphasis on ‘doing good’is not intended to replace …

Cross-media campaigns are becoming a norm for brand advertising, yet there is a lack of
knowledge on how to best use them to maximize sales response. The aim of this paper is …

Instabilities induced both by viscous dissipation and thermodiffusion in a Poiseuille flow of a
binary mixture were analysed by Ali Amar et al. (2022) [15]. Linear stability analysis showed …

… Yassine El Ouarzazi has a background in engineering. He has fourteen years of experience
in various business-analytics-related positions in the consumer finance, automotive, and …

… We gratefully acknowledge the support and the initial concept and preliminary work by
Nassim Haddad, Yassine El Ouarzazi, and Laurent Larguinat from Mars, Inc. in this area. All …

… dignified response to animosity, Ouarzazi allowed the audience to … Ouarzazi emphasized,
treated his Jewish neighbors with utmost respect and care, like he did with all people. Ouarzazi…

Purpose of Review The aim of this review is to summarize and provide clear insights into
studies that evaluate the interaction between air pollution, climate, and health in North Africa. …

La 1e Conférence euro-méditerranéenne des chefs d’État de 1995 a été l’occasion du
lancement du processus de Barcelone. Cette ambitieuse initiative, ratifiée en 2005 au cours du …

Rainfall forecast is critical to the management and allocation of water resources. Deep learning
is used to predict rainfall time series with high temporal and spatial variability. Discrete …