Digital communication encourages individuals and marketers to share information easily
and spread electronic word of mouth (e-WOM). Yet, many people may find it difficult to judge …

Purpose The nature of digital media channels are important factors in explaining consumers’
behavior over the Web, and specifically on social network sites (SNS). The purpose of this …

Purpose Despite the extensive academic interest in electronic word of mouth (eWOM)
communication, consumer attitudes toward eWOM communication have been neglected. The …

… Yaniv Gvili Yaniv Gvili is a senior lecturer of marketing at the School of Business
Administration of Ono Academic College, Israel. Yaniv received his Ph.D. from Temple University. …

Marketers increasingly integrate social commerce into their business activities and
encourage users to share brand-related content. The present research investigates the role of …

Social network sites (SNS) facilitate eWOM communication among consumers of different
cultures. Building on contact theory and the theory of planned behavior, we propose a …

Purpose The present research examines the relationship between personality of social
network site (SNS) users and the perceived value of the information they seek. Building on the …

… Yaniv Gvili is an assistant professor of marketing at the School of Business Administration
of Ono Academic College, Israel. Yaniv received his Ph.D. from Temple University. …

With global geopolitical changes, marketers have increasingly employed advertisements
featuring ethnic and religious minority endorsers. Researchers have examined the effects of …

Can implied motion enhance consumer judgment of food freshness and taste? Freshness
plays an important role in determining anticipated taste. Different perceptual cues may …