There is increasing recognition that the conservation and sustainable management of forests
depend on a consensus in society over the rules and regulations under which forest goods …

… “Psychographics and From Whence It Came,” in Wells William D., ed., Life Style and
Psychographics. Chicago: American Marketing Association, 1974, 9–30. … Tigert Douglas J …

Life Cycle Concept in Marketing Research - William D. Wells, George Gubar, 1966 … Other
d Not ascertained …

A considerable degree of research in cross-cultural consumer psychology has focused on
the effects of individualism–collectivism on consumer preference for advertising appeals. …

Attitude toward the Ad ([A. sub. AD]) is widely used in studies of traditional mass media
advertising. As e-commerce becomes more important, Attitude toward the Site ([A. sub. ST]) will …

This paper presents formal definitions of informational and transformational advertising,
together with the theoretical foundations for each. A series of theoretical propositions outlining …

The Journal of Consumer Research and the Association for Consumer Research initiated a
new discipline, intended to embrace divergent topics, methods, concepts, data, motives, …

… William Wells for editing the book and to each of the authors for their significant con… The
next chapter is by Fred Reynolds and William Darden, both members of the faculty of The …

Two follow-up studies of scales that measure attitudes toward websites show that the scales
remain reliable and robust across substantial changes in websites, respondents, and …

" The purpose... was to determine what words consumers can use to give their opinions of
television commercials." A long list was culled" in a systematic series of steps that determined …