A variety of approaches have been developed, and used as an advertising currency, to
measure magazine readership in terms of the behavior of readers. The number of issues read in …

BACKGROUND In the United States, the'Recency" or" Recent Reading" and recognition
techniques commonly referred to as Through the Book" or" Editorial Interest" are cornpeting …

BACKgROUNd In the new media (and economic) landscape, marketers are challenging
magazines to prove their value and demonstrate their specific role in driving sales. Upon closer …

BACKGROUND In the United States, the" Recency" or" Recent Reading'and recognition
techniques commonly referred to as Through the Book" or" Editorial Interest" are competing …

… William Havlena, Dynamic Logic Michelle de Montigny and Robert Cardarelli, Millward
Brown Wayne Eadie, Magazine Publishers of America …

This paper examines the impact of additional clauses of contract in Government Contracts
in Northern Ireland (NI). Through a Delphi Process and on-line questionnaire it found 5 Z …

A variety of chemical and biological measurements provided complementary information on
the dynamics of dissolved organic matter (DOM) during summer and winter cruises in the …