Building emotional destination attachment is a key tourism destination branding issue in
today's tourism market. The current study aims to develop and test a comprehensive theoretical …

This study attempts to explore how a firm's operational mode can reinforce the advantages of
intellectual capital on innovation. Specifically, the main purpose of this study is to develop a …

The primary objective of this study is to investigate the relationship between human resource
management (HRM) practices, business strategy and firm performance. We examined the …

Scarcity strategies are employed by marketers to influence consumer decision making. Many
famous brands have been designed and produced for the purpose of as being marketed as …

Purpose – Online retailing has attracted a lot of attention in recent years due to its great
potential and significant implications for buyers and sellers. This study adopts the stimulus-…

The main purpose of this study focuses on how to integrate the supply chain management
business process. There were a total of 600 questionnaires issued in this study with 134 valid …

As world economic activities intensify and trade barriers fall, the formation of viable strategic
alliances in the high-tech industry gains importance and accelerate of necessity. However, …

The purpose of this study is to integrate the theoretical base of green purchasing by using
the signaling theory approach to green marketing. Since previous studies do not combine …

The popularity of electronic commerce is growing rapidly. However, previous studies regarding
shopping online are rather fragmented in nature, and do not integrate their work into a …

This study attempts to elaborate the consequences of perceived risk by taking the moderating
effects of decision‐making style (ie, involvement vs. heuristics) into account in the context …