Communication scholars have examined the potential pitfalls and rewards associated with
the ability to communicate in online spaces. We continue in that line of research by proposing …

Communication scholars have both lauded and questioned the Internet’s role in facilitating
democracy. However, few studies have examined aggressive communication behavior in …

As long as scholars have studied media, issues of access have been of great concern. Recent
advancements in digital technology have framed disparities in access within the digital …

The popularity of stereoscopic 3-D technology is encouraging advertisers to adopt this
format as a new advertising tool in diverse contexts. This research investigates the impact of …

This study examined the relationships between television viewers’ empathy and affective
orientation and their identification with their favorite television characters. Results showed that …

Fueled by advancing technologies that continually expand Web data tracking and aggregating
capabilities, online advertising has become increasingly personalized and pervasive. …

Given the proliferation of video games and their potential to contribute to informal science
learning and perception formation, we provide an assessment of how commercial video …

The purpose of this paper was to investigate the relationship between verbal aggression and
uncivil media attention on political flaming. More specifically, this paper examines whether …

In response to the rising rate in childhood obesity and the increasing number of child-targeted
interactive games employed by food marketers and health advocates, this study examined …

Sports often go beyond simple games to something that individuals identify and relate to
throughout their lives. Furthermore, passive and active sports consumption (ie, video games) …