Next to physical health problems and economic damage, the coronavirus disease 2019 (COVID-19)
pandemic and associated lockdown measures taken by governments of many …

The impact of in-game brand exposure strength is explored by investigating the advertising
effects of brand prominence and game repetition. Four hundred eighty participants played an …

… Veroline Cauberghe Veroline Cauberghe is an assistant professor in communication
management at the Ghent University. She teaches the courses marketing communication, …

This study attempts to provide empirical evidence for Coombs’ (2007) Situational Crisis
Communication Theory (SCCT), which provides guidelines for matching crisis response …

This study investigates the moderating impact of the timing of crisis disclosure on the effect
of crisis response strategies on organizational post-crisis reputation. It proposes that self-…

This study investigates the moderating impact of crisis involvement and message framing on
the effect of crisis response strategies on post-crisis attitude toward an organization. In the …

Advertisers are continuously searching for new ways to persuade children; current methods
include fully integrating commercial content into media content, actively engaging children …

Sponsored vlogs (video blogs that embed advertising) are increasingly targeting young
adolescents and challenging their abilities to critically process advertising. This study examined …

Although thousands of advergames are directed at children, little is known about how advergames
affect children and whether this persuasive process differs from traditional advertising …

Findings of two experimental studies show that Instagram influencers with high numbers of
followers are found more likeable, partly because they are considered more popular. …