User profiles for Tyler Milfeld
 | Tyler MilfeldVillanova University Verified email at villanova.edu Cited by 124 |
Riding the wave: How and when public issue salience impacts corporate social responsibility advertising
An increasing number of consumers expect brands to engage in important societal issues.
Brands like Procter & Gamble, Microsoft, and Gillette have launched ads promoting their …
Brands like Procter & Gamble, Microsoft, and Gillette have launched ads promoting their …
When brands take a stand: the nature of consumers' polarized reactions to social narrative videos
Purpose A growing number of consumers expect brands to take a stand on social issues.
When Gillette launched its video with a social message in 2019, the popular press described it …
When Gillette launched its video with a social message in 2019, the popular press described it …
Purpose Advertising And the Credibility Gap: How Consumers Respond to Established Versus Emergent Brand Activist Messaging
One approach to purpose advertising is brand activism—taking a stand on a sociopolitical
issue. This research compares divergent perspectives on whether and how brand activism …
issue. This research compares divergent perspectives on whether and how brand activism …
A fresh start for stigmatized groups: The effect of cultural identity mindset framing in brand advertising
The idea that individuals can create a new beginning, known as the fresh start mindset, is
deeply embedded in American culture. This mindset represents an accessible, shared …
deeply embedded in American culture. This mindset represents an accessible, shared …
Altercast framing with assertive sustainability messages: how dominant brands can motivate non-green consumers
Advertisers often use assertive messages because they minimize ambiguity, are attention-grabbing,
and encourage behavioural compliance, making them a popular message design …
and encourage behavioural compliance, making them a popular message design …
Sustainability advertising: literature review and framework for future research
A growing number of consumers want companies to act sustainably. Companies have
responded by advertising their sustainability initiatives, practices, and products. This paper takes …
responded by advertising their sustainability initiatives, practices, and products. This paper takes …
Brand Manager Sensemaking: Cognitive Frames in the Digital Media Environment
Marketers and advertising agencies must navigate an increasingly complex and ambiguous
digital media environment. Advertising agencies have responded by adding new roles and …
digital media environment. Advertising agencies have responded by adding new roles and …
Sustainable customer experience: Bridging theory and practice
Sustainability and Customer Experience have been extensively developed independently in
many countries by many researchers. Today, a new link is emerging between the two, yet it …
many countries by many researchers. Today, a new link is emerging between the two, yet it …
Enviro-Bragging: When Influencers Should Not Be Humble about a Brand's Sustainability
Influencer marketing is a critical component of many strategic campaigns, but most research
on social media influencers has examined influencer attributes (credibility, attractiveness, …
on social media influencers has examined influencer attributes (credibility, attractiveness, …
Why a Single Pro-Environmental Appeal Works to Promote Behavioral Change: On Social Media, One Tip versus Many Is More Effective for Nongreen Consumers
Some brands, not-for-profit organizations, and social media influencers post tips to
encourage prosocial behaviors. This is particularly prevalent in the context of environmental …
encourage prosocial behaviors. This is particularly prevalent in the context of environmental …