Conventional wisdom suggests that most purchases made from infomercials - 30-minute
direct-response television advertisements - are made on impulse. However, this study of 878 …

Despite their increasing use by advertisers, little research has examined the effectiveness of
infomercials. This study explores the influence of infomercial advertisement design elements…

This paper explains the University of Auckland Business School’s strategic response to a
rapidly changing global educational environment through the redevelopment of its first-year …

Background Since 2011 the Departments of Management and Marketing at the University of
Auckland Business School have together administered BUSINESS 101 and 102 as a two-…

… Right now our comprehension of Agee's writing is inseparable from our fascination with
Agee himself, and before one can even begin to pry one from the other, it might be helpful to …

Aligning with our experiences as educators, studies show that the most gifted and talented
students benefit from program enrichment beyond the traditional classroom. This paper …

While the US and other economies went into free fall last year, we counted our blessings.
But the cracks were starting to appear and now it's official: We're in a recession. That's not to …

Writing a column for 20 years from the consumers perspective keeps your antennae working
overtime to pick up the vibes of poor marketing -- more times than not, that means poor …