Various studies have examined the short-term effects of brand placement disclosures. This
study aims to (1) replicate previously identified short-term effects of brand placement …

Considering the increasing popularity of reality television shows, this research investigated
the impact of a destination placement in reality television on tourism. Two experiments reveal …

… Tina Tessitore is an associate professor of marketing at the IÉSEG School of Management
(LEM–CNRS) at the University of Lille, France. Her main research areas are in marketing …

This research examines the effectiveness of the European ‘PP’ symbol, recently introduced
as a warning of product placement in locally produced television programmes. The authors …

In this paper, we examine which content characteristics lead to increased sharing of political
information on social media, and which role political ideology has in user sharing behavior. …

This study investigates the moderating influences of brand congruence and placement
prominence on the impact of game-evoked flow on cognitive and affective outcomes for in-game …

Results Manipulation check. An independent samples t-test run on the manipulation check
showed a significant difference in perception of number of followers between the two …

ASMR is a sensory response characterized by physical tingles in the head and spine that can
be induced by everyday life cues like watching or hearing someone’s hair being brushed. …

Several countries allow product placement on the condition that it is clearly identified to
consumers. However, the currently used disclosures are not always effective. Therefore, we …

Criticized for the idealized lives portrayed on social media (eg, Instagram), a growing number
of social media influencers are now embracing genuineness, showcasing unfiltered and …