The application of neuroscience to marketing, and in particular to the consumer psychology
of brands, has gained popularity over the past decade in the academic and the corporate …

Place branding is complex due to its interdisciplinary nature, the highly competitive market,
diverse stakeholder needs, and its ability to influence national priorities. This paper looks at …

Since its modern inception about two decades ago, the use of neuroscience tools and insights
in studying advertising has grown an increasing prominence in the researcher's toolbox. …

… Even though PAS was developed for use in a different experimental setting (Ramsøy &
Overgaard, 2004), we found the necessary re-definitions of the categories to be so insignificant …

Subliminal perception (SP) is today considered a well-supported theory stating that perception
can occur without conscious awareness and have a significant impact on later behaviour …

Despite decades of scientific scrutiny, much is still unknown about the effects that brands
have on perception. Brands are known to lead to changes in attention and mnemonic …

A global workspace (GW) is a functional hub of binding and propagation in a population of
loosely coupled signaling elements. In computational applications, GW architectures recruit …

In studying consumer behaviors, the inclusion of neuroscience tools and methods is improving
our understanding of preference formation and choice. But such responses are mostly …

Application and significance of neuroscience and its related techniques to comprehend and
analyse consumer behaviour and psychology have recently attracted the interest of …

In neuroeconomics and neuromarketing, the assessment of arousal has become a key
measure in our effort to understand the basic mechanisms of value-based choice. Whereas …